Want to look future of Innovation in digital marketing?? Just a click away

Now there are lots of development and innovation are going on digital marketing environment. We as Indians in digital India phase growing at a rapid phase. If we look at the current scenario about the top digital marketing agencies in India there are moving far behind of The Global Level . The scenario is like that if we look top digital marketing companies in India there are less no of digital marketing agencies in India focusing on new age communication techniques while using the tag of digital marketing agencies probably which is a modern tag.

If we talk about simple future edge SEO marketing agencies in Mumbai there are less no of SEO marketing agencies are doing that. If we talk about websites that speaks about the work with influential emotion there will be less in no of web development agency in Mumbai are doing like this. If we talk about the ad to which people eagerly receive and transcript a communication through it there are a less no of PPC agencies In India are doing that. If we talk about the Applications that have enough smart to enrich people’s lives without harnessing or affecting it there would be a less no of app development agencies in Mumbai doing that.

When we are going through a digital India phase under a plethora of Modi regime we have to understand why we need that. In next 4 years we would be going to have a 1.5 billion population. So there is flooding of mass consumer market, which leads to mass consumer market who would be highly involved in new age digitally encrypted mass technology. So there would be a need of top digital marketing agencies in India who can influence the market through digital communication in incognito mode, the PPC ads which people want to see, the app which can communicate smarter.

That’s why we as a digit9.0 group taking the digital platform to next level where we are concerned about the work of the SEO development agency, web development agency, app development agency, PPC agency, Creative marketing agency together. We are growing towards the change by fostering people who have a dream towards enriching people’s lives through digital media in our digital marketing company.

Accelerated Mobile Pages – the faster way

Google has recently launched Accelerated Mobile Pages (AMP), an open – source project aimed at speeding up the mobile web browsing experience.

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Google now enables it’s users to find AMP web pages in mobile search results. AMP pages offers “a lightning-fast reading experience for top stories.”

 AMP pages are simplified; they won’t run JavaScript. AMP loads content first and ads second which makes reading on mobile web fast, responsive and fun.

AMP is characterized as a central part of Google’s maniacal mission to clean up the mobile web and boost search revenue on mobiles which will slowly erode the effects of invasive ads and slow responding sites. This project provides an open source approach and allows publishers to focus on content while relying on the shared components for high performance. Distribution across all kinds of platforms is very crucial and AMP thus allows efficient distribution through Google’s high-performance global cache.

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In India, mobile Internet users will cross 300 million by 2017 from 159 million users at present. We have the third-largest Internet user base in the world, with more than 300 million users out of which more than 50% use Internet on mobiles. The necessity of AMP will increase due to this, the new open framework will be built entirely out of existing web technologies. This will allow the websites to build light-weight web pages.

Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are the first group of technology partners planning to integrate AMP HTML pages.

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Coders at Digit 9.0 work on web pages with rich content like video, animations and graphics along with smart ads. We integrate AMP so that same code works across multiple platforms and devices. The content appears the same everywhere in an instant, no matter what type of phone, tablet or mobile device the user is using. We hope Accelerated Mobile Pages protect the free flow of information and ensures the mobile web works better and faster for everyone.

Sources:

http://www.cheatsheet.com/gear-style/what-is-googles-amp-and-how-will-it-speed-up-your-internet.html/?a=viewall

https://googleblog.blogspot.in/2015/10/introducing-accelerated-mobile-pages.html

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

http://www.livemint.com/Industry/VThUq5I4BivpTDZdQb5sNN/Mobile-Internet-users-in-India-to-double-by-2017-says-study.html

 

FONT YOUR DESIGN

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We know how time-consuming it is to search for a perfect font for a design project. A good font can capture attention and give your brand a new look. Brands try to make their product packaging unique by combining colours, fonts and designs in an interesting way and create a captivating concept that would attract their customer. Moreover, concepts and designs that were used previously often integrate themselves into our present ideas and often make it difficult for us to come up with new innovative ones. As a result of the resurgence for appreciation of good typography, font and design, the year 2016 will be marked by a lot of colour and a whole lot of designs that inspire!

Trending Now:

  • McDonald’s restaurants has unveiled new carry-out bags, sandwich boxes and beverage cups this month. The new packaging is simple and fresh, and effectively communicates the brand’s vision of presenting itself as a modern and progressive burger company. The branding is more visible on the packaging due to the bigger and bolder font, which occupies more space on the bags and cups, thus, enahancing brand visibility.

  • Amul chocolates has decided to revamp their packaging as well.

  • Reishunger, the German based premium quality rice brand, has a slim and sleek package design which emphasizes on the authenticity, purity and premium quality of its contents.

  • The manufacturers of Candy King believed thht it was necessary for them to repackage their product to appeal to both the adults and children. They wanted it to be simple, unique and strong enough to establish the brand as a category leader.

  • Beauty Engineered for Ever has also settled for a bold font as a key ingredient for their branding, which is evident on their bottles and label design. They have some witty copy printed in bold fonts with bright colours to catch and hold the attention of their target audience.

Work Speaks Volumes:

At Digit 9.0, designers are free to experiment with fonts, colours and design to give wings to their creativity and effectively reach out to the consumer. We stress on clear and artistic designing as the most efficient way of communicating the brand values to its target audience. This is a challenge in itself as it involves the designer to have an intrinsic sense of art and aestheticism as that is what distinguishes an ordinary design from one that is extraordinary. Letterstacking is an upcoming trend that will continue to hold the ground. As trends continue to mature and become more sophisticated, our designers interpret them intelligently, with their artistic bent of mind. They consistently push the boundaries to improve on their skillsets and deliver work within time, without compromising on creativity. They assist our agency in communicating the personalities and values of brands through the visual medium. We represent the best that we have to offer.

Trends are transient. What tests the creativity of designers is how they are able to improvise on their designs and make their design look different from another of the same kind. The Paint Brush software does not undergo major modifications. The way we hold the brush does.

Sources:

http://www.packagingnews.co.uk/news/markets/food/mcdonalds-unveils-new-global-packaging-08-01-2016

http://joshspear.com/blog/b_e_e

http://justcreative.com/2016/01/02/2016-logo-design-trends-forecast/

The Complete Guide To Instagram

“Since, the rise of online marketing, there has been one common truth among all social platforms: If you don’t have a proper strategy for your social efforts, they’re going to fall flat.”

Instagram is becoming one of the most popular social media amongst the masses. The number of Instagram uploads have gone above 4 million since it got launched in 2011. The cumulative number of Instagram users are more than 40 million. Collectively Instagram fans share 70 million photos daily, giving immense potential to brands to advertise their wares to a large yet targeted audience. Context and content are kings here so your fans know exactly why they need your product in their shopping basket!

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What is this Instagram business?

Instagram is a fun online photo and video sharing social networking app. It allows users to take pictures and videos, apply digital filters and effects to them and share them. They can then share them on a variety of social networking services such as Twitter, Facebook and Tumblr!

Get entertained in 15 seconds

Users are also able to record and share short videos lasting for up to 15 seconds. Investing your company’s time in social media can be beneficial if companies expand their reach to a new customer base as it gives a edge to your brand.

Just Post It

The pieces should fit well to show what your brand actually is. All your interactions and engagement on Instagram will be accompanied by the little thumbnail of your profile picture. Make sure it’s something recognizable and professional! If the numbers don’t give you butterflies, think how Instagram posts can express your brand’s pivotal moments such as completing five years of business, experiences like customer testimonials and personality with festive posts or an opinion about a current event.

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Instagram can make your brand accessible and more human with the apt positioning. Artistic expression may be a hispsterish concept but everyday users lap it up and will expect a thoughtful approach in your sponsored ads too! But with advertisements, placing artistry as the centerpiece takes more than just a very beautiful filter. Tracking impressions, clicks and conversion through the direct response button is the actual benefit of creating an Instagram ad since you can analyze every step and decipher what is working well and what is not.

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We all love a story

Through this “exploration” of Instagram and the detailed analysis of each feature, we can see how Instagram serves as a useful and effective way for businesses to promote and share their products digitally. Above all, digital story telling through Instagram works because people believe that there is meaning in everyday life and they don’t need a huge event to share with the world. Instagram opens up the possibility that normal occurrences are interesting in their own right and can help brands develop their identity. We haven’t stopped believing that we have an important story to tell, we haven’t lost our ability to tell a coherent, conversational story, and we haven’t stopped finding meaning in the everyday events of our lives. We just use different tools and approaches to do so.

So here, at Digit 9.0 we keep things simple – you tell us what your advertising goal is and we will see what other major players in your sector are doing, find out what your target audience wants and create an ad that resonates with your brand’s voice.

Get Digitally Dressed To The Nines

India accounts for 14% of the world’s textile production, making our fashion industry ripe with opportunities for both start ups and long established brands. On top of that, Prime Minister Narendra Modi’s constant pushing of both #MakeInIndia and #DigitalIndia campaigns are enough incentives to ride the digital fashion bandwagon.

 

socialmediafashionThis image is courtesy of http://www.pashutaphotography.com/

Indian designers have just started using social media, which is utilized very subtly for publicity and promotional purposes. But the future of fashion retailing is on the Internet, especially with the continuous growth of smartphone dependence. Boutiques and shopping malls are just a tiny drop of the fashion ocean.

Here at Digit 9.0 we have a simple and effective five point plan to make your brand shine in the darkest of the darkest corners of the Internet:

1. Compelling Content

takemymoneyDare to be yourself instead of following the herd like sheep

The first thing you need is compelling content that is true to your brand. What does that include? Engaging, informative, beautiful (it’s fashion after all) and most importanly consistent branding copy, videos and imagery. Did you know about 51% of social media users will visit your store if a discount is publicized! Thus,your digital campaign has to align with your off-line one so you avoid looking like a fool or confusing customers.

2. Make The Most Of SEO

caa780591b4ad78941ce1c84f13032a4SEO is just as vital as T.V or radio advertising

SEO or search engine optimization is often not the made the most of by brands. A tool like soovle will enable you to decipher what users are searching for and queries related to that search. For example, if you search fashion on the search box, the amazon results will show that fashion jewelery and fashion tape are highly searched for. The more specific you go with the search query, the more specific your findings will be!

3. Spend Some To Make Some

kareenaSeems legit?!

With new website designing tools that are free and require no coding knowledge cropping up everyday, you will be tempted to scrimp. But getting a professional onboard will not only make your ecommerce website look as good as it should but will free up your time to do your favourite thing – designing fashionable outfits.

4. Ask Fans To RT/Share

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It’s fans who make you go viral

Social media posts are not just for viewing but are for sharing too! This ups a brand’s trust factor and may make your post go viral. Asking explicitly your fans to pin, favourite, share, RT or like will increase your engagement rate and help you know what’s working and what’s not. Incentivizing with a competition or giveaway also helps matters. Moreover, being nice by following back fans will make you more memorable and seem human!

5. Be Besties With Key Influencers & Celebrities

deepikaEk chutki sindoor…

This goes without saying but having a public conversation on twitter with Deepika Padukone or tagging her on your Instagram post will expose your brand’s name to 11.6 million people worldwide , yes really that many people!!

Therefore, designers would be wise to gear themselves for long term growth and embrace all things digital like we help our clients do.

fashion info-graphOr else they would risk fading away.

Want To Re-Invent Your Brand? Start with Digital

FB_SP_01Many people around the world celebrated the United Nations’ (UN) World Tourism Day, on September 27 this year. The day aims to create awareness amongst the international community for the importance of tourism and its social, cultural, political and economic impact on the world economy. Making it very, very important for a brand which is in the travel and liesure sector!!

So, what can a brand do to re-invent itself? You can start with a digital upheaval to create a footprint in an online audience of over 3 billion, which is showing no signs of slowing down in the near future. In fact, it is the best method for you to reach your target audience on a regular basis courtesy of daily social media updates and an information source which is up 24/7, 365 days a year – your brand’s video on YouTube!

I have met many of you in Delhi and New York, and on Facebook, Twitter and Instagram. These are the new neighborhoods of our new world.”

This quote by PM Narendra Modi reinstates the very fact that your first interaction with your customer is online rather than the hotel reception desk; just piggybacking on the #IncredibleIndia hashtag alone can give you a maximum reach of 235.9 million people – what’s not there to take the first step?

Here at Digit 9.0 we can help you take the first step towards a digital brand makeover to become the brand your customers want you to become. Content is king and we always start with an user-friendly website and weekly articles to pump up your SEO. Next, visibility is key which is achieved with an audience-friendly video and punchy social media updates which include Facebook, Twitter and Instagram.

The number one tip for digital marketing from our team is to avoid thinking like most people do.

After all, why fit in when you can stand out?

 

How to measure traffic of the competitor’s website

It is extremely important to study and research on internet marketing if your goal is to continue as a digital marketing professional. The internet has been transforming at a breakneck speed. Hence, keeping pace with changes on the internet is as imperative as your food. There are many plans and strategies to follow to get going in the field on digital marketing. You need to have social media presence, search engine presence and even you can’t move a single step without having the apps on your handheld device like android phone or iPhone. However, you always need to have conversion analysis to meet your return on investment.

There are many tools that tell all about your achievement in your online business. The Google analytic said to be by far the best. Comscore has been considered as the leader to analyze the potential of the website. However, these tools can’t help you to assess the visitors and potential of the website of a third party. Here, we recommend 3 powerful tools to understand and know the potential of a website.

Similarweb.com – Spying on the visitors of a third party website not only gives pleasure but also indicates your potential to understand the competitors’ activities. If you had been trying to know the visitors of your competitor in vain, then similarweb.com is there for your rescue. It is quite helpful to know the numbers of visitors and the resources as well as referrals from where the visitors are coming. Similarweb also indicates the competitors’ social presence and the mobile presence. It can say easily if your competitors are having mobile apps on both android and iOS etc. You can get a lot of information from this site which is completely free of cost. However, you can access potential data if you subscribed the paid version of this most popular tool.

Alexa.com – Every digital marketing professional is aware of the alexa.com. Alexa.com is so popular that it is not only used by the experienced users but also a new comer. This analytic site says all about the potential of the business that the competitors have been doing. It indicates the vitality of a website by means of numbers. The less numbers you have the more powerful you are on the web. Apart from this, this portal also says the keywords which are being used by the users and geographic location of the visitors as well. Alexa.com provides both free and paid version of the analytics. You can get more information on the competitors’ movement by subscribing paid version of Alexa tool.

Trafficestimate.com – This is a powerful analytic tool that can say the numbers of the visitors during recent months. It has been quite helpful for the user for many years. It is completely free and user friendly. It can be used to know the numbers of visitors with unlimited access.

There are many other tools as well. However, these 3 tools are considered to be the most popular on the web and these tools can be used completely free of cost.

4 Inevitable Tools For Digital Marketing Professionals

The Internet has been proved to be a boon in our life. It has been playing a pivotal role in making our life easier by shortening time and distance in marketing.


 

Chances are that if you work in a field like digital marketing in India, you wish for a dedicated marketing God to help you out in sticky situations.

Well we are not that God, but here are 4 tools you will inevitably end up using:

Tool 1:

ahrefs

There was a time when link building was an integral part of search engine optimization. Today, it is a different story as link building has been proved to be an outdated activity. Experts proclaim the age old saying “quality over quantity” to stay on top of search engine result pages. You obviously know the back links you utilize for your website, but do you know your competitor’s? This is where ahrefs.com comes in place!

Tool 2:

copyscape

Without copyscape.com, your copy is the danger of being stolen or misused by a third party. All you have to do is insert your blog’s link into the search bar and check if anybody has copied your content. If not, that’s great – you are the sole owner of the words you have crafted. But, if someone has copied your words without linking you or mentioning your name, it’s time to take the necessary action!

Tool 3:

domaintools

This website is a great tool for you to find out who owns a website, decipher IP or domain addresses, whether it is on a dedicated or shared server and how good is your SEO score. The interface is extremely user friendly and simple to understand. You might think a simple Google search will answer all these questions but the attention to detail wards off future issues. On top of that, most of the services provided are free of cost!

Tool 4:

archive

A library exist to store and preserve things of value to us. Archive is the same, albeit in a digital format. It is an excellent source for research, historical facts, scholar articles and hard data. Basically anything that is in a digital format and is readily available to the masses is on the website. Marketers can browse through its intensive collections for inspiration and genuine #throwbackthursday content!

Do you any more tools in your bookmarks? Share them with us to get it featured!!

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Top 5 Tools To Revitalize Your Blog

You are a blogger and want to establish a phenomenal blog to share your knowledge with the world. But the Internet is overloaded with information. Can you stand out?


 

You have a story to share. But you are stuck or feel intimidated by the sheer amount of information out there.

Let us help you out with 5 tools to revitalize your blog:

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Tool 1:

wpbeginner.com

There has been ample stories starting from wordpress hacking to brute force attacks. Some techies who were not obstinate enough left the blogging world forever. However, some people stay here to take their endeavor to the next level. If you have left the blogging world, there is a silver lining for you.

Wpbeginner.com is the boat that can help you cross the river back to the blogging world. You will get plethora of information starting from buying and installing the theme to security etc; with a lot of support to help you out.

Tool 2:

quicksprout.com

Neil Patel is the founder of the world’s most popular blog – quicksprout.com. He’s an influential entrepreneur, blogger and speaker with the rectification of American President, Barack Obama.

The content is highly research oriented, engaging and compelling to educate people on digital media. Infographics bring out the best stats and once you visit the website once, you will want to visit it again.

Tool 3:

moz.com

Rand Fishkin has covered a versatile range of digital marketing information for both amateurs and professionals to learn from a pro. The content is scientific in nature making it educating and compelling for readers.

We love his article 10 Predictions for the Marketing World in 2015 because its witty and very, very readable. We hope to see another article like it for 2016 and the years to come!

Tool 4:

searchengineland.com

You must be familiar with searchengineland.com if you have a SEO, SEM or social media background. A blogger or author (whatever you like to refer to yourself as) can find new and updated changes in alogorithms almost instantly.

You can not only get ideas about digital marketing but also the changes that happen in the search engine world to optimize your blog uniquely

Tool 5:

webmasterworld.com

There was a time when you probably had millions of visitors on your blog and suddenly it dropped unexpectedly.

Rescue it utilizing webmasterworld.com by either being a paid or free user to access what thousands of webmasters are discussing to decipher the problem and come up with a solution.

Tell us what you think about these tools and if you have any more in mind, comment below!

 

 

Why It’s Essential To Integrate Blog Links Within Your Website

Most people think that blogs are meant for personal use, for hobbies or specialized topics only. What most businesses don’t realize is that integrating a blog on your website can be highly beneficial to you in several different methods, by engaging with your customers, getting your content out on social media to driving traffic to your blog pages.


 

HubSpot, a top marketing and software company, reports that that from 2009 to 2011, businesses with a blog on their website grew from 48% to 65%. According to HubSpot’s findings, 27% of the businesses surveyed called their blog critical to business success.

Here are the top three reasons why it is essential to start blogging on your website:

1. Increase traffic to your website

One of the most fundamental features of integrating a blog link is that it will increase traffic to your website. Most people aren’t aware that adding a blog link gives you a huge advantage over the competition. It’s a great marketing tool to gain more visibility for your business on your website and helps support your business growth.

By having an active page on your website, search engines like Google scan and index pages of your website in search results more often, as and when new content on your blog is published. This new indexed blog page gives you the opportunity to advance traffic to your blog (and in effect, to your website) through an organic search. For instance, if you blog about ‘5 Great Shopping Deals in April’, the next time people ask for those particular queries in different search engines, your blog could pop up in the results.

Blogging on your website can aid you on social media as well. Your blog posts are content for people to share on social media platforms like Twitter, LinkedIn, Facebook, Pinterest and Google + giving a whole new audience not aware of your business the opportunity to discover your services or products. Not just people, but other websites can link to your blog, thus increasing your reach and allowing your business to climb higher on Google’s SEO rankings.

2. Inform your visitors

Besides enlightening your website visitors to the basic details and business practices of your company, a blog is the perfect way to keep them updated on the current affairs of your business. A website becomes more than a placeholder or just an online business card and turns into an ongoing exchange portal to inform and educate your visitors. The opportunities are ripe to gain a steady following.

The added advantage to conversing with your customers gives you a wide platform to respond to any queries they might have or even start a discussion on your products or services. This will lead to new insights about your users, whether it could be going through analytics to measure user reach or just their general feedback about your products or services.

The content from your blog posts also serves as fodder for your own social media platforms like Facebook and Twitter as well as for your business mailers, newsletters, e-brochures and more. This will keep you focused on a clear content strategy for your brand so you should keep a strict schedule to adhere and deliver what your audience is looking for.

3. Initiate Long-Term Results

Blogging has a long shelf life. Think of it as a long-term asset  to help build up brand awareness and promote your products or services. A blog post created today can eventually lead to hundreds or thousands of views and potential leads for the future. The post’s ranking in search engines optimizes your website’s traffic.

Creating consistent content on your blog can lead you to gain credibility as a leader in your field of business by sharing your expertise. Blogging allows your visitors to see the true personality of your brand. It gives your business a voice and show people what your services and products are all about.

You can invite your visitors to subscribe to your blog, thus ensuring a built in audience for your content. Your competitors as well as your customers are already out there with their own blogs. They will learn more about your brand and business through your blog than any other paid advertisement ever could.

If you’re not already thinking of blogging on your website, it’s time to get started on the benefits of blogging via your website. You’ll thank yourself later.