The age of digital marketing is here and the future is unimaginable! It has been almost a decade since social media has started gaining pace. Marketers all over the world face millions of pros and cons when it comes to social media for their brands. Unlike traditional media, new media has huge potential! The reach, communication styles and fan involvement are far beyond the goals of traditional media. Of course, traditional media has its own unbeatable market share – which captures the macro target audience. Whereas, social media is as personal (and fan focused) as you could think. It targets the micro entities of the market. Resulting in 100% reach and a deeply involved customer base, social media has gained a superpower to rule the digital universe.
Sky’s the limit for marketing on social media. Every day is literally a new age on social media. New feeds, new features, new trends – we all must be updated with these! A million different things can be done by these new social media trends to reach up to that level that you’ve always aimed for. For entrepreneurs, marketers and customers, these are the things you all ought to know about the new social media trends!
Go LIVE on Facebook –
Facebook is perfect for real-time social media marketing because it can give the audience direct access to live events. One can use it for product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store. Facebook gets your audience excited because you’re providing a different, more authentic view of what’s going on at the event. A few of the cons are that it is purely offline event focussed. Network issues can adversely affect streaming, professional setup is always required to match industry standards.
Instagram stories –
Instagram has grown tremendously in the past few years. Targeting is easier on Instagram as compared to other social media platforms. Instagram stories help your brand connect with the buyers directly. The biggest advantage is Snapchat style content (multiple pictures, boomerangs, videos are the norm) which can be viewed without scrolling down one’s feed! The 24-hour limit adds a sense of urgency and Instagram’s many extras just make them more fun. Also, sometimes the 24-hour limit may be missed out by your fans accidently. However, the pros are more than the cons.
LinkedIn posts –
A good marketer will always seize the potential in the unexpected areas and accomplish great deals over there.It has a different audience as compared to other mediums, LinkedIn can be used to build a good brand image. Use employee advocacy to share brand messages on employee personal LinkedIn accounts. To encourage this, incentivise your team members to do the same.
There are opinion makers on Snapchat with many followers. They are called the influencers. It usually works as a barter system or sometimes it is simply paid per post. Influencers help increase your brand awareness and reach. They act as your advocates for an authentic and real-time feel!
Twitter’s Periscope –
Periscope is a live video streaming app for iOS and Android, acquired by Twitter before launch in 2015. The content is snackable, urgent, relevant and more news focused – everything that the Twiterrati enjoys!
Sell on Pinterest –
Pinterest is loved by everyone, believe it or not – it is! In the race for marketing metrics, marketers have over-indexed on formats like the direct response, where creative takes the backseat. The clicks are easy to count, but the ads aren’t connecting with consumers. High-utility content is sure to be on everyone’s top priority which is incorporated with a direct call to action. Use Pinterest and you will never regret it.
So here are the key social media trends in today’s date. Should you wish to reach a larger market and build a well-reputed brand, these must be your initial steps towards successful marketing. Hail the power of social media!