Digital marketing is the big thing in today’s day and age. Just like any other form of marketing, the goal of digital marketing is to increase footfalls and eventually, increase sales. Successful marketing is when it converts a lead into a customer and retain them. Exactly, why every online business needs a landing page. The objective of a landing page is to get your target audience involved directly with your products or services. This will help them understand what you have to offer and fulfil their needs as well.
What is a landing page?
Your homepage is NOT your landing page. A landing page is any web page that a consumer can land on, but in terms of marketing, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. It usually has a form that asks your potential audience to fill up their details, it has brief details about what you have to offer and a call for action.
Why is a landing page important?
It is simple! Your homepage has a lot of information which may or may not be relevant to everyone visiting it. When a lead reaches your homepage, he/she isn’t assured if you’re going to reach their requirements. It might take them extra time to understand your organisation. If a perfect lead, doesn’t get the relevant information quickly, they might switch and you might lose your potential customer. A landing page is more customised and subjective. It enables your leads to save both time and energy. It allows them to learn all the useful information that you have to offer. Moreover, if the form on your landing page is short and sweet, you’ll get more leads more than expected.
9 Ways to make your landing page perfect.
The content on your landing page has to be relevant for your leads. The copy and the images should compliment each other well. It must be powerful enough to make your leads think that they’re on the right page.
- Specific Audience
It does become a lot easier when you segregate your audience, right? Your landing page will reach out to the correct audience in a way that they become your customers. Always remember – make your landing page audience specific!
- Combine with the source
Further to have it made perfect, combine your landing page with the referral source. Remember that the path of your leads to your website started elsewhere. For instance, you have a business of online pets’ supplies. You must target web pages that contain any online content related pets. Your landing page must have a happy dog’s image and all the necessary information. This is how you integrate your landing page with the source.
- Friendly forms – Not intimidating
Short, simple and relevant – this is the mantra to a perfect landing page! The form on your page should be user-friendly and not difficult. Difficult forms may be tough for leads and they might quit in the middle. Friendlier forms will increase your footfalls.
- Meaningful graphics
Play it smart and use graphics on your landing page. Human eyes love graphics and colours, use this fact to convey your message in one go. Make sure you use only meaningful and attractive graphics.
- Right page length
Wondering what’s the right length for your page? Don’t stress and don’t make your leads stress either! Include only the significant aspects because the unnecessary information might bore your leads. Sometimes the form only needs the name & contact number from your lead and sometimes the form might need a little more information from them. It completely depends on you and your business’ wants.
- Free of distractions
Make your landing page as focused as possible. Distractions could be the irrelevant information for your leads that might drift them away. Make sure that your landing page does convert your leads to your customers.
- Social media links
Offer them to stay connected with you. After they’re done going through your page, they like you already! They would want to hear from you often so don’t forget to add links to your social media channels, email id, and contact number.
- Thank you page
Be nice and add a thank you page. A perfect landing page should be followed by a thank you page. This will also assure the lead that they have completed filling up the form.
Go ahead and make the most of your digital realm. Create a landing page today and get showered with leads!