Benefits of Digital Marketing You Must Consider!

India is one of the most populated countries in the world, with 306 million internet users, from which the urban part of the country contributes to 71% users and 93% users from the rural part of the country, in 2016. Keeping this in mind it is very clear about how digital marketing has a very intense effect on the Indian market and so Digital Marketing is very important for brands in India.

Now let’s figure out what is Digital Marketing?

In a lay man’s term, Digital Marketing is the advertising and promotion of various products/brands and their extensions through digital media like search engines [SEO/SEM], social media [SM], E-mails etc. for a particular set of users known as the target audience (personal computer, tabs, mobile etc.).

Why Digital Marketing?

  1. Pocket-Friendly for Startups!

Digital Marketing scores a point when compared to traditional marketing as it is very cost-effective for an initial investment. Traditional marketing consists of print media which includes advertisements in newspapers, newsletters, magazines, brochures, and other printed material for distribution, which needs a requires of monetary as well as manpower involved in it. But digital marketing can fulfill its achievement without that initial investment.

  1. Promote at Minimal Cost!

In Digital Marketing the promotional cost of products is almost half of traditional marketing. You can post about your products through digital media like search engines [SEO/SEM], social media [SM], E-mails etc. without any cost and then promote it for a particular amount to target a larger and precise target audience. The ads on Digital media are less costly and targeted when compared to TV and print media. On google ads, the cost is calculated per impression (CPC), which means when one visits a company’s website by clicking their ad then the company has to pay google. Many times it is difficult for a start-up to promote their product through the traditional media’s vehicles such as TV and print media. Hence, this makes Digital Marketing as the best option for Start-up Companies as it gives them the liberty to alter and upgrade their content on Digital platforms at their own convenience.


  1. Target The Right Audience

Choosing the right target audience is very important in digital media channels.

Let’s see this with the following examples-

  1. i) If one searches for “smart phones” on any search engine, the results displayed will not show any garments or sports or any other product. It only gives results on “smart phones” or anything related to it.
  1. ii) Digital ads are displayed based on the user’s age, profession, region, sex and many other categories. This makes targeting to a specific audience with a minute specifications through digital marketing, a lot easier than the traditional media.
  1. The Results Can Be Easily Measured

In digital marketing, one can easily know and keep a track of website traffic and get the detailed report of their website at anytime, anyplace just by using google analytics and many other tools. The analytic solutions also provide real-time reports which are extremely helpful as one can alter their campaigns and strategies if results are not up to the mark.

  1. Developing The Brand

Presence on various social media platforms is a fashion today. Spreading the name of a company and hence making it popular to more and more people, means Brand development. A well-maintained website with standard quality content can develop and maintain a brand and it’s image. Besides indulging and posting on social media, releasing a press release, conducting video marketing by using platforms like you Tube, link building etc. can always enhance the image of the brand!

Now you know the benefits of Digital Marketing, go on implement them now!!

Burn 9 evils of digital marketing this Dussehra

The growth of digital marketing has grown as traditional companies migrate to  digital marketing and others live exclusively in the digital realm with no presence on traditional platforms like TV and print. For many businesses, digital marketing, especially on social media channels, is very intimidating.

We bring to you the 9 evils of digital marketing:

1.Don’t let Analytics rule you

The results count but don’t let them dictate what you should do. There are many outlets for digital marketing, but only some of them will suit your business better than others. Some prefer writing articles while others prefer regular activity on Twitter, Facebook or Instagram. If your company initiates digital marketing, it may be well worth to continue even if the results are not what you would like it to be.

2. Avoid Spamming

 Digital advertising reaches it’s audience by consent. If you start  clogging up inboxes and social media feeds in short intervals, you lose your audience. Digital  Marketing should be targeted to ramp up for specific events and then eventually  slow down to a non obstructive pace the rest of the time.evils-of-digital-marketing3. It is Mobiles first

 Mobile will continue to grow as we are more dependent on our devices for shopping, dining, renting and much more. Digital Marketing has the ability to hit customers with the right message at the right time. Though it is far from the actual research but it is progressing at a high speed. Ensure that your internet assets are mobile-friendly.

4. Don’t cover your accounts in an inch of dust

 If you come across new social networking platforms that your business is not signed up for, do not assign a task of signing up for these accounts.  If a platform is not utilized on a regular basis then setting it up will not represent your brand in any way.

5. One strategy is not fit for all

Do not treat all  sites equally. In Digital Marketing we should not restrict with one type of interaction. We should try to increase our audience reach with a particular platform. If your social media strategy for Twitter, Facebook and LinkedIn are all same then you must reconsider your plan.

6. Say with a meaning

 Getting too involved with your prospects does not end at gaining them as followers. They like or follow your page to receive updates on the company or product but that is not enough. Your ultimate goal should be to gain them as new clients and hence it is very important to have a personalized and meaningful flow of communication that takes your relationship to a next level.

7. Don’t abandon your prospects

We should handle the relationship with customers with some care to get more business. Spending time and effort to engage with your audience but then abandoning them is not a successful tactic.

8. We have no idea about our prospects

Instead of utilizing a platform to market your products and services try to offer information that can help solve the business problem of your prospects.

9. Nameless and Faceless group is a strict no

Add a personal note to your social media profiles. In order to gain more likes and followers, you need to be friendly with them. This is where a little extra effort can take your brand a long way.

Digital marketing is not as scary or as complex as it is often made out to be. Now there is a multitude of tools that allow for a do-it-yourself approach and leverage content across platforms   That kind of precision will make the TV, radio and print ads of previous generations look quaint by comparison.

Techniques to boost your online sales- Revealed

Every brand is hunting for prospective customers. They are trying hard to convince prospects to convert into sales. Many of them are able to do so, whereas many of them are unable to achieve the desired results. In this digital era, conversions are primarily focused online, but there is a catch to this – being too accessible makes you more vulnerable to bad publicity.

The reason is simple, customers always search for product reviews and endorsement which is organic and real. Nowadays, the customer is smart enough to get the best product as per his/her consideration. Customers find sufficient reasons to make their choices. This is where ORM comes into the picture (Online reputation management).

People often underestimate the power of ORM, but if you don’t want to deal with the hassles of Digital Marketing, then don’t worry, we at Digit 9.0 are one of the top digital marketing companies in India and we are here to take care of your problems.

Everyone knows that online presence is of utmost importance to the brand, but after achieving this objective, brands don’t find their way to online stardom. One way to tackle this situation is to shed a lot of hard earned money in marketing online, which ultimately may not fetch you  long term popularity. What really works is having a great brand reputation by means of multiple well-executed campaigns and engaging your customers in said campaigns.

Almost all online interactions you come across online are in the form of comments by your users or prospective users, sometimes these comments have the tendency of being pretty nasty for your brand. This is where online reputation management comes into the picture, once an article about your brand is posted online, it’s completely at the mercy of comments and ORM, which acts as a shield for your brand. It does so by selectively deleting the comments with particular keywords which may tarnish your brand. But there is more to ORM than protection, it also creates highly interactive campaigns, posts positive reviews on social media and ultimately elevates your brands.

Want to look future of Innovation in digital marketing?? Just a click away

Now there are lots of development and innovation are going on digital marketing environment. We as Indians in digital India phase growing at a rapid phase. If we look at the current scenario about the top digital marketing agencies in India there are moving far behind of The Global Level . The scenario is like that if we look top digital marketing companies in India there are less no of digital marketing agencies in India focusing on new age communication techniques while using the tag of digital marketing agencies probably which is a modern tag.

If we talk about simple future edge SEO marketing agencies in Mumbai there are less no of SEO marketing agencies are doing that. If we talk about websites that speaks about the work with influential emotion there will be less in no of web development agency in Mumbai are doing like this. If we talk about the ad to which people eagerly receive and transcript a communication through it there are a less no of PPC agencies In India are doing that. If we talk about the Applications that have enough smart to enrich people’s lives without harnessing or affecting it there would be a less no of app development agencies in Mumbai doing that.

When we are going through a digital India phase under a plethora of Modi regime we have to understand why we need that. In next 4 years we would be going to have a 1.5 billion population. So there is flooding of mass consumer market, which leads to mass consumer market who would be highly involved in new age digitally encrypted mass technology. So there would be a need of top digital marketing agencies in India who can influence the market through digital communication in incognito mode, the PPC ads which people want to see, the app which can communicate smarter.

That’s why we as a digit9.0 group taking the digital platform to next level where we are concerned about the work of the SEO development agency, web development agency, app development agency, PPC agency, Creative marketing agency together. We are growing towards the change by fostering people who have a dream towards enriching people’s lives through digital media in our digital marketing company.

Accelerated Mobile Pages – the faster way

Google has recently launched Accelerated Mobile Pages (AMP), an open – source project aimed at speeding up the mobile web browsing experience.


Google now enables it’s users to find AMP web pages in mobile search results. AMP pages offers “a lightning-fast reading experience for top stories.”

 AMP pages are simplified; they won’t run JavaScript. AMP loads content first and ads second which makes reading on mobile web fast, responsive and fun.

AMP is characterized as a central part of Google’s maniacal mission to clean up the mobile web and boost search revenue on mobiles which will slowly erode the effects of invasive ads and slow responding sites. This project provides an open source approach and allows publishers to focus on content while relying on the shared components for high performance. Distribution across all kinds of platforms is very crucial and AMP thus allows efficient distribution through Google’s high-performance global cache.

In India, mobile Internet users will cross 300 million by 2017 from 159 million users at present. We have the third-largest Internet user base in the world, with more than 300 million users out of which more than 50% use Internet on mobiles. The necessity of AMP will increase due to this, the new open framework will be built entirely out of existing web technologies. This will allow the websites to build light-weight web pages.

Twitter, Pinterest,, Chartbeat,, Adobe Analytics and LinkedIn are the first group of technology partners planning to integrate AMP HTML pages.


Coders at Digit 9.0 work on web pages with rich content like video, animations and graphics along with smart ads. We integrate AMP so that same code works across multiple platforms and devices. The content appears the same everywhere in an instant, no matter what type of phone, tablet or mobile device the user is using. We hope Accelerated Mobile Pages protect the free flow of information and ensures the mobile web works better and faster for everyone.





We know how time-consuming it is to search for a perfect font for a design project. A good font can capture attention and give your brand a new look. Brands try to make their product packaging unique by combining colours, fonts and designs in an interesting way and create a captivating concept that would attract their customer. Moreover, concepts and designs that were used previously often integrate themselves into our present ideas and often make it difficult for us to come up with new innovative ones. As a result of the resurgence for appreciation of good typography, font and design, the year 2016 will be marked by a lot of colour and a whole lot of designs that inspire!

Trending Now:

  • McDonald’s restaurants has unveiled new carry-out bags, sandwich boxes and beverage cups this month. The new packaging is simple and fresh, and effectively communicates the brand’s vision of presenting itself as a modern and progressive burger company. The branding is more visible on the packaging due to the bigger and bolder font, which occupies more space on the bags and cups, thus, enahancing brand visibility.

  • Amul chocolates has decided to revamp their packaging as well.

  • Reishunger, the German based premium quality rice brand, has a slim and sleek package design which emphasizes on the authenticity, purity and premium quality of its contents.

  • The manufacturers of Candy King believed thht it was necessary for them to repackage their product to appeal to both the adults and children. They wanted it to be simple, unique and strong enough to establish the brand as a category leader.

  • Beauty Engineered for Ever has also settled for a bold font as a key ingredient for their branding, which is evident on their bottles and label design. They have some witty copy printed in bold fonts with bright colours to catch and hold the attention of their target audience.

Work Speaks Volumes:

At Digit 9.0, designers are free to experiment with fonts, colours and design to give wings to their creativity and effectively reach out to the consumer. We stress on clear and artistic designing as the most efficient way of communicating the brand values to its target audience. This is a challenge in itself as it involves the designer to have an intrinsic sense of art and aestheticism as that is what distinguishes an ordinary design from one that is extraordinary. Letterstacking is an upcoming trend that will continue to hold the ground. As trends continue to mature and become more sophisticated, our designers interpret them intelligently, with their artistic bent of mind. They consistently push the boundaries to improve on their skillsets and deliver work within time, without compromising on creativity. They assist our agency in communicating the personalities and values of brands through the visual medium. We represent the best that we have to offer.

Trends are transient. What tests the creativity of designers is how they are able to improvise on their designs and make their design look different from another of the same kind. The Paint Brush software does not undergo major modifications. The way we hold the brush does.


The Complete Guide To Instagram

“Since, the rise of online marketing, there has been one common truth among all social platforms: If you don’t have a proper strategy for your social efforts, they’re going to fall flat.”

Instagram is becoming one of the most popular social media amongst the masses. The number of Instagram uploads have gone above 4 million since it got launched in 2011. The cumulative number of Instagram users are more than 40 million. Collectively Instagram fans share 70 million photos daily, giving immense potential to brands to advertise their wares to a large yet targeted audience. Context and content are kings here so your fans know exactly why they need your product in their shopping basket!


What is this Instagram business?

Instagram is a fun online photo and video sharing social networking app. It allows users to take pictures and videos, apply digital filters and effects to them and share them. They can then share them on a variety of social networking services such as Twitter, Facebook and Tumblr!

Get entertained in 15 seconds

Users are also able to record and share short videos lasting for up to 15 seconds. Investing your company’s time in social media can be beneficial if companies expand their reach to a new customer base as it gives a edge to your brand.

Just Post It

The pieces should fit well to show what your brand actually is. All your interactions and engagement on Instagram will be accompanied by the little thumbnail of your profile picture. Make sure it’s something recognizable and professional! If the numbers don’t give you butterflies, think how Instagram posts can express your brand’s pivotal moments such as completing five years of business, experiences like customer testimonials and personality with festive posts or an opinion about a current event.


Instagram can make your brand accessible and more human with the apt positioning. Artistic expression may be a hispsterish concept but everyday users lap it up and will expect a thoughtful approach in your sponsored ads too! But with advertisements, placing artistry as the centerpiece takes more than just a very beautiful filter. Tracking impressions, clicks and conversion through the direct response button is the actual benefit of creating an Instagram ad since you can analyze every step and decipher what is working well and what is not.


We all love a story

Through this “exploration” of Instagram and the detailed analysis of each feature, we can see how Instagram serves as a useful and effective way for businesses to promote and share their products digitally. Above all, digital story telling through Instagram works because people believe that there is meaning in everyday life and they don’t need a huge event to share with the world. Instagram opens up the possibility that normal occurrences are interesting in their own right and can help brands develop their identity. We haven’t stopped believing that we have an important story to tell, we haven’t lost our ability to tell a coherent, conversational story, and we haven’t stopped finding meaning in the everyday events of our lives. We just use different tools and approaches to do so.

So here, at Digit 9.0 we keep things simple – you tell us what your advertising goal is and we will see what other major players in your sector are doing, find out what your target audience wants and create an ad that resonates with your brand’s voice.

Get Digitally Dressed To The Nines

India accounts for 14% of the world’s textile production, making our fashion industry ripe with opportunities for both start ups and long established brands. On top of that, Prime Minister Narendra Modi’s constant pushing of both #MakeInIndia and #DigitalIndia campaigns are enough incentives to ride the digital fashion bandwagon.


socialmediafashionThis image is courtesy of

Indian designers have just started using social media, which is utilized very subtly for publicity and promotional purposes. But the future of fashion retailing is on the Internet, especially with the continuous growth of smartphone dependence. Boutiques and shopping malls are just a tiny drop of the fashion ocean.

Here at Digit 9.0 we have a simple and effective five point plan to make your brand shine in the darkest of the darkest corners of the Internet:

1. Compelling Content

takemymoneyDare to be yourself instead of following the herd like sheep

The first thing you need is compelling content that is true to your brand. What does that include? Engaging, informative, beautiful (it’s fashion after all) and most importanly consistent branding copy, videos and imagery. Did you know about 51% of social media users will visit your store if a discount is publicized! Thus,your digital campaign has to align with your off-line one so you avoid looking like a fool or confusing customers.

2. Make The Most Of SEO

caa780591b4ad78941ce1c84f13032a4SEO is just as vital as T.V or radio advertising

SEO or search engine optimization is often not the made the most of by brands. A tool like soovle will enable you to decipher what users are searching for and queries related to that search. For example, if you search fashion on the search box, the amazon results will show that fashion jewelery and fashion tape are highly searched for. The more specific you go with the search query, the more specific your findings will be!

3. Spend Some To Make Some

kareenaSeems legit?!

With new website designing tools that are free and require no coding knowledge cropping up everyday, you will be tempted to scrimp. But getting a professional onboard will not only make your ecommerce website look as good as it should but will free up your time to do your favourite thing – designing fashionable outfits.

4. Ask Fans To RT/Share


It’s fans who make you go viral

Social media posts are not just for viewing but are for sharing too! This ups a brand’s trust factor and may make your post go viral. Asking explicitly your fans to pin, favourite, share, RT or like will increase your engagement rate and help you know what’s working and what’s not. Incentivizing with a competition or giveaway also helps matters. Moreover, being nice by following back fans will make you more memorable and seem human!

5. Be Besties With Key Influencers & Celebrities

deepikaEk chutki sindoor…

This goes without saying but having a public conversation on twitter with Deepika Padukone or tagging her on your Instagram post will expose your brand’s name to 11.6 million people worldwide , yes really that many people!!

Therefore, designers would be wise to gear themselves for long term growth and embrace all things digital like we help our clients do.

fashion info-graphOr else they would risk fading away.

Want To Re-Invent Your Brand? Start with Digital

FB_SP_01Many people around the world celebrated the United Nations’ (UN) World Tourism Day, on September 27 this year. The day aims to create awareness amongst the international community for the importance of tourism and its social, cultural, political and economic impact on the world economy. Making it very, very important for a brand which is in the travel and liesure sector!!

So, what can a brand do to re-invent itself? You can start with a digital upheaval to create a footprint in an online audience of over 3 billion, which is showing no signs of slowing down in the near future. In fact, it is the best method for you to reach your target audience on a regular basis courtesy of daily social media updates and an information source which is up 24/7, 365 days a year – your brand’s video on YouTube!

I have met many of you in Delhi and New York, and on Facebook, Twitter and Instagram. These are the new neighborhoods of our new world.”

This quote by PM Narendra Modi reinstates the very fact that your first interaction with your customer is online rather than the hotel reception desk; just piggybacking on the #IncredibleIndia hashtag alone can give you a maximum reach of 235.9 million people – what’s not there to take the first step?

Here at Digit 9.0 we can help you take the first step towards a digital brand makeover to become the brand your customers want you to become. Content is king and we always start with an user-friendly website and weekly articles to pump up your SEO. Next, visibility is key which is achieved with an audience-friendly video and punchy social media updates which include Facebook, Twitter and Instagram.

The number one tip for digital marketing from our team is to avoid thinking like most people do.

After all, why fit in when you can stand out?


How to measure traffic of the competitor’s website

It is extremely important to study and research on internet marketing if your goal is to continue as a digital marketing professional. The internet has been transforming at a breakneck speed. Hence, keeping pace with changes on the internet is as imperative as your food. There are many plans and strategies to follow to get going in the field on digital marketing. You need to have social media presence, search engine presence and even you can’t move a single step without having the apps on your handheld device like android phone or iPhone. However, you always need to have conversion analysis to meet your return on investment.

There are many tools that tell all about your achievement in your online business. The Google analytic said to be by far the best. Comscore has been considered as the leader to analyze the potential of the website. However, these tools can’t help you to assess the visitors and potential of the website of a third party. Here, we recommend 3 powerful tools to understand and know the potential of a website. – Spying on the visitors of a third party website not only gives pleasure but also indicates your potential to understand the competitors’ activities. If you had been trying to know the visitors of your competitor in vain, then is there for your rescue. It is quite helpful to know the numbers of visitors and the resources as well as referrals from where the visitors are coming. Similarweb also indicates the competitors’ social presence and the mobile presence. It can say easily if your competitors are having mobile apps on both android and iOS etc. You can get a lot of information from this site which is completely free of cost. However, you can access potential data if you subscribed the paid version of this most popular tool. – Every digital marketing professional is aware of the is so popular that it is not only used by the experienced users but also a new comer. This analytic site says all about the potential of the business that the competitors have been doing. It indicates the vitality of a website by means of numbers. The less numbers you have the more powerful you are on the web. Apart from this, this portal also says the keywords which are being used by the users and geographic location of the visitors as well. provides both free and paid version of the analytics. You can get more information on the competitors’ movement by subscribing paid version of Alexa tool. – This is a powerful analytic tool that can say the numbers of the visitors during recent months. It has been quite helpful for the user for many years. It is completely free and user friendly. It can be used to know the numbers of visitors with unlimited access.

There are many other tools as well. However, these 3 tools are considered to be the most popular on the web and these tools can be used completely free of cost.