Monthly Archives: March 2015

Why It’s Essential To Integrate Blog Links Within Your Website

Most people think that blogs are meant for personal use, for hobbies or specialized topics only. What most businesses don’t realize is that integrating a blog on your website can be highly beneficial to you in several different methods, by engaging with your customers, getting your content out on social media to driving traffic to your blog pages.


 

HubSpot, a top marketing and software company, reports that that from 2009 to 2011, businesses with a blog on their website grew from 48% to 65%. According to HubSpot’s findings, 27% of the businesses surveyed called their blog critical to business success.

Here are the top three reasons why it is essential to start blogging on your website:

1. Increase traffic to your website

One of the most fundamental features of integrating a blog link is that it will increase traffic to your website. Most people aren’t aware that adding a blog link gives you a huge advantage over the competition. It’s a great marketing tool to gain more visibility for your business on your website and helps support your business growth.

By having an active page on your website, search engines like Google scan and index pages of your website in search results more often, as and when new content on your blog is published. This new indexed blog page gives you the opportunity to advance traffic to your blog (and in effect, to your website) through an organic search. For instance, if you blog about ‘5 Great Shopping Deals in April’, the next time people ask for those particular queries in different search engines, your blog could pop up in the results.

Blogging on your website can aid you on social media as well. Your blog posts are content for people to share on social media platforms like Twitter, LinkedIn, Facebook, Pinterest and Google + giving a whole new audience not aware of your business the opportunity to discover your services or products. Not just people, but other websites can link to your blog, thus increasing your reach and allowing your business to climb higher on Google’s SEO rankings.

2. Inform your visitors

Besides enlightening your website visitors to the basic details and business practices of your company, a blog is the perfect way to keep them updated on the current affairs of your business. A website becomes more than a placeholder or just an online business card and turns into an ongoing exchange portal to inform and educate your visitors. The opportunities are ripe to gain a steady following.

The added advantage to conversing with your customers gives you a wide platform to respond to any queries they might have or even start a discussion on your products or services. This will lead to new insights about your users, whether it could be going through analytics to measure user reach or just their general feedback about your products or services.

The content from your blog posts also serves as fodder for your own social media platforms like Facebook and Twitter as well as for your business mailers, newsletters, e-brochures and more. This will keep you focused on a clear content strategy for your brand so you should keep a strict schedule to adhere and deliver what your audience is looking for.

3. Initiate Long-Term Results

Blogging has a long shelf life. Think of it as a long-term asset  to help build up brand awareness and promote your products or services. A blog post created today can eventually lead to hundreds or thousands of views and potential leads for the future. The post’s ranking in search engines optimizes your website’s traffic.

Creating consistent content on your blog can lead you to gain credibility as a leader in your field of business by sharing your expertise. Blogging allows your visitors to see the true personality of your brand. It gives your business a voice and show people what your services and products are all about.

You can invite your visitors to subscribe to your blog, thus ensuring a built in audience for your content. Your competitors as well as your customers are already out there with their own blogs. They will learn more about your brand and business through your blog than any other paid advertisement ever could.

If you’re not already thinking of blogging on your website, it’s time to get started on the benefits of blogging via your website. You’ll thank yourself later.

Why is SEO Social?

The virtual world has its own set of mechanisms and dynamics. Search Engine Optimization (SEO) is one such important aspect whose prime goal is to improve the visibility of websites in search engines, specifically Google, naturally or organically (without paying for advertising), in order to increase traffic to your website and drive online conversion.


 

The face of SEO has been ever changing and in order to stay relevant in search, marketers have found ways to retain a high rank in search engines. Content and social media marketing have been in the spotlight for a few years now and the only driving and determining factors for a brand’s digital success. The time has come to mash up social media and SEO together to match your business needs!

What was SEO?

From the beginning of the Internet era, SEO has been a rather technical process—something that involved your content writer and your web developer to assign the proper meta tags within the HTML code, as well as add certain number of keywords or phrases into the content of your web-page.

What is SEO now?

There has been a drastic and phenomenal change in the way websites are ranked in search engines today such as Google. We’re beginning to see aspects of social engagement play a factor in page rank—consistent original content, likes, shares, comments, retweets, pins are making a difference.

Social Media and SEO

  • SEO is no more as easy as it used to be. There is much more than using keywords and meta tags, and a lot more restrictions from Google as to what you can and cannot do. Today, SEO involves publishing original content, audience acquisition and engagement on social media, and getting your brand name out there as an expert by getting content published on other sites. Does it sound like a lot of work? There’s much more!
  • Using links is an important factor in ranking content. But over time, links have lost importance and turned meaningless due to issues like spamming, buying and selling of links. Social media comes as a savior here!
  • If clicking on links was considered to be a way for people to “vote” in favour of sites, social media sharing represents a way of voting behaviour based on user sharing information. Social signals are emerging as important factors in ranking content as search engines determine how to leverage engagement and behaviour on social platforms.
  • Social signals are actions taken by users across various social media sites that eventually spread web content. Examples include: Facebook likes, Twitter Re-Tweets, Pinterest pins, Google +1’s, etc.

These signals serve four main purposes:

  1. To mark your reputation amongst your target audience.
  2. To provide search engines, especially Google with appropriate content which is best for users.
  3. To give web users faith in content, because it has been ‘voted’ on by the masses.
  4. To increase and retain brand loyalty among genuine users by strengthening your social presence.

Speculating the digital landscape today, Facebook and YouTube each have more than 1 billion users respectively, Twitter more than 600 million, and Google+ more than 3 million.

With such massive usage of social platforms, the search engines are incorporating social signals into their search results in ever-increasing volumes and depth.

Thus, SEO by its very nature now requires the integration of social strategies for a brand to create a digital bang!

 

The Future Of Blogging

The current state of unstoppable innovations on the digital front has made the Internet a space for both personal and mass communication.


Blogging is the next big thing with over 3 billion internet users, and here is how you can  get started:

1. Write about what you Love 

Blog what you feel is true and worth writing about. Always write the way you speak, it makes blogs easier to read and maintains reader interaction.

2. Add Photos and Videos

Studies have shown that over 80% of the digital audience is enticed with visuals on the blog. Interaction and response on the page can be spiced up with pointers, images and videos for a better engagement on the page.

3. The Correct Format 

Formatting does half of the job on your blog, if your statements are well highlighted and sorted all throughout the page, the user is automatically attracted towards the content.

4. Be Different

No matter what you choose, there might be another 1000 sites blogging about the same. Your content has to stand out on the Digital Media space. Never copy ideas, because blogging is all about originality.

These days’ agencies are hiring people to either write blogs for them or mention the brands on their blog. The future of blogging has already been predicted, from logs to fully-dedicated pages on the digital front, blogging is the best form of brand advertising.

Blogging is expanding every second of the day, are you?