Monthly Archives: March 2016

Accelerated Mobile Pages – the faster way

Google has recently launched Accelerated Mobile Pages (AMP), an open – source project aimed at speeding up the mobile web browsing experience.

accelerated-mobile-pages

Google now enables it’s users to find AMP web pages in mobile search results. AMP pages offers “a lightning-fast reading experience for top stories.”

 AMP pages are simplified; they won’t run JavaScript. AMP loads content first and ads second which makes reading on mobile web fast, responsive and fun.

AMP is characterized as a central part of Google’s maniacal mission to clean up the mobile web and boost search revenue on mobiles which will slowly erode the effects of invasive ads and slow responding sites. This project provides an open source approach and allows publishers to focus on content while relying on the shared components for high performance. Distribution across all kinds of platforms is very crucial and AMP thus allows efficient distribution through Google’s high-performance global cache.

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In India, mobile Internet users will cross 300 million by 2017 from 159 million users at present. We have the third-largest Internet user base in the world, with more than 300 million users out of which more than 50% use Internet on mobiles. The necessity of AMP will increase due to this, the new open framework will be built entirely out of existing web technologies. This will allow the websites to build light-weight web pages.

Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are the first group of technology partners planning to integrate AMP HTML pages.

pexels-photo

Coders at Digit 9.0 work on web pages with rich content like video, animations and graphics along with smart ads. We integrate AMP so that same code works across multiple platforms and devices. The content appears the same everywhere in an instant, no matter what type of phone, tablet or mobile device the user is using. We hope Accelerated Mobile Pages protect the free flow of information and ensures the mobile web works better and faster for everyone.

Sources:

http://www.cheatsheet.com/gear-style/what-is-googles-amp-and-how-will-it-speed-up-your-internet.html/?a=viewall

https://googleblog.blogspot.in/2015/10/introducing-accelerated-mobile-pages.html

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

http://www.livemint.com/Industry/VThUq5I4BivpTDZdQb5sNN/Mobile-Internet-users-in-India-to-double-by-2017-says-study.html

 

FONT YOUR DESIGN

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We know how time-consuming it is to search for a perfect font for a design project. A good font can capture attention and give your brand a new look. Brands try to make their product packaging unique by combining colours, fonts and designs in an interesting way and create a captivating concept that would attract their customer. Moreover, concepts and designs that were used previously often integrate themselves into our present ideas and often make it difficult for us to come up with new innovative ones. As a result of the resurgence for appreciation of good typography, font and design, the year 2016 will be marked by a lot of colour and a whole lot of designs that inspire!

Trending Now:

  • McDonald’s restaurants has unveiled new carry-out bags, sandwich boxes and beverage cups this month. The new packaging is simple and fresh, and effectively communicates the brand’s vision of presenting itself as a modern and progressive burger company. The branding is more visible on the packaging due to the bigger and bolder font, which occupies more space on the bags and cups, thus, enahancing brand visibility.

  • Amul chocolates has decided to revamp their packaging as well.

  • Reishunger, the German based premium quality rice brand, has a slim and sleek package design which emphasizes on the authenticity, purity and premium quality of its contents.

  • The manufacturers of Candy King believed thht it was necessary for them to repackage their product to appeal to both the adults and children. They wanted it to be simple, unique and strong enough to establish the brand as a category leader.

  • Beauty Engineered for Ever has also settled for a bold font as a key ingredient for their branding, which is evident on their bottles and label design. They have some witty copy printed in bold fonts with bright colours to catch and hold the attention of their target audience.

Work Speaks Volumes:

At Digit 9.0, designers are free to experiment with fonts, colours and design to give wings to their creativity and effectively reach out to the consumer. We stress on clear and artistic designing as the most efficient way of communicating the brand values to its target audience. This is a challenge in itself as it involves the designer to have an intrinsic sense of art and aestheticism as that is what distinguishes an ordinary design from one that is extraordinary. Letterstacking is an upcoming trend that will continue to hold the ground. As trends continue to mature and become more sophisticated, our designers interpret them intelligently, with their artistic bent of mind. They consistently push the boundaries to improve on their skillsets and deliver work within time, without compromising on creativity. They assist our agency in communicating the personalities and values of brands through the visual medium. We represent the best that we have to offer.

Trends are transient. What tests the creativity of designers is how they are able to improvise on their designs and make their design look different from another of the same kind. The Paint Brush software does not undergo major modifications. The way we hold the brush does.

Sources:

http://www.packagingnews.co.uk/news/markets/food/mcdonalds-unveils-new-global-packaging-08-01-2016

http://joshspear.com/blog/b_e_e

http://justcreative.com/2016/01/02/2016-logo-design-trends-forecast/