Search Engine Marketing, SEM

SEM up your business

Search engine marketing (SEM) as a term, refers to advertising directed to the audience through search engines by the means of paid ad placement. Currently, the biggest search engine platform is Google and Google AdWords is the most popular paid search platform used by marketers, followed by Bing Ads, which serves a significant portion of ads on Yahoo. A SEM…

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9 ways to make your landing page perfect!

Digital marketing is the big thing in today’s day and age. Just like any other form of marketing, the goal of digital marketing is to increase footfalls and eventually, increase sales. Successful marketing is when it converts a lead into a customer and retain them. Exactly, why every online business needs a landing page. The objective of it is to…

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