Author Archives: Digit9 Blogger

Social Media Trends To Look Out For

The age of digital marketing is here and the future is unimaginable! It has been almost a decade since social media has started gaining pace. Marketers all over the world face millions of pros and cons when it comes to social media for their brands. Unlike traditional media, new media has huge potential! The reach, communication styles and fan involvement are far beyond the goals of traditional media. Of course, traditional media has its own unbeatable market share – which captures the macro target audience. Whereas, social media is as personal (and fan focused) as you could think. It targets the micro entities of the market. Resulting in 100% reach and a deeply involved customer base, social media has gained a superpower to rule the digital universe. Social Media

Go Live with Social Media

Go Live with Social Media

Sky’s the limit for marketing on social media. Every day is literally a new age on social media. New feeds, new features, new trends – we all must be updated with these! A million different things can be done by these new social media trends to reach up to that level that you’ve always aimed for. For entrepreneurs, marketers and customers, these are the things you all ought to know about the new social media trends! Social Media 

Social Media Business

Social Media Business

Go LIVE on Facebook –

Facebook is perfect for real-time social media marketing because it can give the audience direct access to live events. One can use it for product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store. Facebook gets your audience excited because you’re providing a different, more authentic view of what’s going on at the event. A few of the cons are that it is purely offline event focussed. Network issues can adversely affect streaming, professional setup is always required to match industry standards. Social Media

Instagram stories –

Social Media Instagram

Instagram

Instagram has grown tremendously in the past few years. Targeting is easier on Instagram as compared to other social media platforms. Instagram stories help your brand connect with the buyers directly. The biggest advantage is Snapchat style content (multiple pictures, boomerangs, videos are the norm) which can be viewed without scrolling down one’s feed! The 24-hour limit adds a sense of urgency and Instagram’s many extras just make them more fun. Also, sometimes the 24-hour limit may be missed out by your fans accidently. However, the pros are more than the cons.  Instagram

LinkedIn posts –

Social Media LinkedIn

Link with LinkedIn

A good marketer will always seize the potential in the unexpected areas and accomplish great deals over there.It has a different audience as compared to other mediums, LinkedIn can be used to build a good brand image. Use employee advocacy to share brand messages on employee personal LinkedIn accounts. To encourage this, incentivise your team members to do the same.  LinkedIn

Snapchat influencers-

There are opinion makers on Snapchat with many followers. They are called the influencers. It usually works as a barter system or sometimes it is simply paid per post. Influencers help increase your brand awareness and reach. They act as your advocates for an authentic and real-time feel!  Snapchat

Twitter’s Periscope –

Periscope is a live video streaming app for iOS and Android, acquired by Twitter before launch in 2015. The content is snackable, urgent, relevant and more news focused – everything that the Twitterati enjoys!  Twitter

Sell on Pinterest –

Pinterest is loved by everyone, believe it or not – it is! In the race for marketing metrics, marketers have over-indexed on formats like the direct response, where creative takes the backseat. The clicks are easy to count, but the ads aren’t connecting with consumers. High-utility content is sure to be on everyone’s top priority which is incorporated with a direct call to action. Use Pinterest and you will never regret it.

So here are the key social media trends in today’s date. Should you wish to reach a larger market and build a well-reputed brand, these must be your initial steps towards successful marketing. Hail the power of social media!  Pinterest

It’s time you Supercharge your Brand with an Instagram Contest!

Instagram

Instagram

Just a few months ago, Instagram rolled out Instagram for Business that basically made it official that what we all now already think – Instagram is basic hygiene for any company to do business. Social Media Marketing is at an all time boom currently as everyone from all industries is trying to connect with their audiences digitally, especially on platforms where your audience is actively there!

Over the years digital marketing agencies have heavily relied on the BIG 2 i.e Facebook and Twitter. Facebook is the main hub that lets you create and share content that leads to a virtual guide for your brand. Twitter, on the other hand, is the voice of your brand. With one tweet you have the power to make it to Hero from Zero.

But slowly with time, Instagram with their continuous efforts have slowly caught up with the BIG 2 and defined their space very well. They know that the platform holds the power to become a picture essay for brands and people over the years.

A picture is worth a thousand words, and Instagram is helping you realize that.

That being said, brands always face difficulties when it comes to social media marketing and contests. And specifically Instagram Contests!

Facebook and Twitter allow you to create various contests without depending on an image or a video and can be managed via a desktop or laptop. This often results in Instagram being left out as a platform because it’s a mobile-only app and that is where brands often go wrong.

Instagram is an extremely powerful tool to connect with your audience. You as a brand have the power to help your audience create content that they never thought that they could make and then share it and tag you in them.

Your followers are diverse, they are afraid for a million reasons yet are ready to interact with another because they are a part of a community that you have created. These contests take these people and get them to create a powerful picture or video that symbolize their diversity, connects you to them and at the same time makes them believe that they are a part of something bigger.

Yes giveaways are a huge part of these contests, but what people don’t realize is that the audience always doesn’t want goodies or tokens, rather they are extremely happy to receive recognition for their due efforts as it is them who make your brand.

Take the ‘Shot on an iPhone’ campaign for example. It is a beautiful example of how a Multinational company created a marketing campaign with the power of the audience by asking them to do what they love doing and it became an instant success story.

Wondering what the process is? We’ve the breakdown for you

  1. Sketch out your target audience and figure out their likes, dislikes and active time on Instagram (available on Insights!)
  1. Conceptualize the contest – do you want fans to share pictures and tag you? Or do you want your fans to comment and like your picture/video?
  1. Define the bribe – it should be a combination of recognition (repost their efforts, feature it in a video or picture) and a freebie such as vouchers, gift hampers consisting your product
  1. Analyse, analyse and analyse!

Ideally, a brand should run an engagement driven contest every month which should be in-sync with your current campaign. Want to Supercharge your brand via an Instagram contest? Look no further, we’re here for you!

SEM up your business

SEM

SEM

Search engine marketing (SEM) as a term, refers to advertising directed to the audience
through search engines by the means of paid ad placement. Currently, the biggest search
engine platform is Google and Google AdWords is the most popular paid search platform
used by marketers, followed by Bing Ads, which serves a significant portion of ads on
Yahoo.
A SEM campaign doesn’t require lakhs of rupees to get going. Google, Bing and Yahoo let
individuals and businesses get started from as less as ₹100 per day. While the fundamentals
of SEM are easy to understand, executing SEM campaigns that are actually effective, is
something many businesses struggle with.
There is a difference between enabling AdWords ads to run on the Search Network and the
Display Network. Search network ads are targeted based on the keywords users select as their
search query, whereas it is only possible to run text ads on the Search Network. The Display
network is a gigantic network of websites that have Google AdSense enabled and thus the
display ads appear on relevant pages across the entire network.

AdWords
There are ample tools that you can use to find out the keywords your customers are using.
The Google AdWords Keyword Tool is free. You can use it when you open a Google
AdWords account, and you don’t even have to have a current AdWords campaign running to
use this! As mentioned earlier it is the most popular paid search platform and it is often all
you need to conduct keyword analysis.

Keywords
Place yourself in the shoes of the potential customer, search for what you sell to get started
with PPC. What keywords and phrases they might search? Before doing anything else, do
those searches yourself. Then you will find out who is advertising? What is their value
proposition? What calls to action are they using? Are there a lot of them? A large variety of
PPC ads means space is very crowded with lots of advertisers fighting for space. Research
may suggest that you don’t have a good product or service for search advertising. The fact is
PPC isn’t for every product and service or your product is in a new category and people don’t
know about it yet! People can’t search for something they don’t know exists. In this scenario,
you have to execute brand awareness campaigns via remarketing, social media, email
marketing etc.

Remarketing
Remarketing is a very popular way of advertising among PPC professionals. It’s an online
marketing technique that enables advertisers to reach out to visitors who have already visited
a website, hence it is termed as remarketing. This proves to be very effective because PPC
campaigns target an audience who is already loyal to a website, the brand and products. In
effect, it converts the internet page into your business’ newsletter.
Because of the high interest within the targeted visitors, the CTR of remarketing campaigns is
unusually high. This allows advertisers to benefit from a low cost-per-click, as well as a very
high conversion rate.
While the theory and fundamentals of SEM are easy to understand, executing SEM
campaigns that provide a positive ROI is something many inexperienced businesses struggle
with. We at Digit9.0 assure to provide you with excellent SEM strategies that are in sync with
your marketing objectives and help you achieve your goals.

 

Learn How to promote a product on Social Media

Ways to make Landing Page Perfect

 

9 ways to make your landing page perfect!

The Perfect Landing Page

The Perfect Landing Page

Digital marketing is the big thing in today’s day and age. Just like any other form of marketing, the goal of digital marketing is to increase footfalls and eventually, increase sales. Successful marketing is when it converts a lead into a customer and retain them. Exactly, why every online business needs a landing page. The objective of a landing page is to get your target audience involved directly with your products or services. This will help them understand what you have to offer and fulfil their needs as well.

What is a landing page?

Your homepage is NOT your landing page. A landing page is any web page that a consumer can land on, but in terms of marketing, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. It usually has a form that asks your potential audience to fill up their details, it has brief details about what you have to offer and a call for action.

Why is a landing page important?

It is simple! Your homepage has a lot of information which may or may not be relevant to everyone visiting it. When a lead reaches your homepage, he/she isn’t assured if you’re going to reach their requirements. It might take them extra time to understand your organisation. If a perfect lead, doesn’t get the relevant information quickly, they might switch and you might lose your potential customer. A landing page is more customised and subjective. It enables your leads to save both time and energy. It allows them to learn all the useful information that you have to offer. Moreover, if the form on your landing page is short and sweet, you’ll get more leads more than expected.

9 Ways to make your landing page perfect.

  1. Relevance

The content on your landing page has to be relevant for your leads. The copy and the images should compliment each other well. It must be powerful enough to make your leads think that they’re on the right page.

  1. Specific Audience

It does become a lot easier when you segregate your audience, right? Your landing page will reach out to the correct audience in a way that they become your customers. Always remember – make your landing page audience specific!

  1. Combine with the source

Further to have it made perfect, combine your landing page with the referral source. Remember that the path of your leads to your website started elsewhere. For instance, you have a business of online pets’ supplies. You must target web pages that contain any online content related pets. Your landing page must have a happy dog’s image and all the necessary information. This is how you integrate your landing page with the source.

  1. Friendly forms – Not intimidating

Short, simple and relevant – this is the mantra to a perfect landing page! The form on your page should be user-friendly and not difficult. Difficult forms may be tough for leads and they might quit in the middle. Friendlier forms will increase your footfalls.

  1. Meaningful graphics

Play it smart and use graphics on your landing page. Human eyes love graphics and colours, use this fact to convey your message in one go. Make sure you use only meaningful and attractive graphics.

  1. Right page length

Wondering what’s the right length for your page? Don’t stress and don’t make your leads stress either! Include only the significant aspects because the unnecessary information might bore your leads. Sometimes the form only needs the name & contact number from your lead and sometimes the form might need a little more information from them. It completely depends on you and your business’ wants.

  1. Free of distractions

Make your landing page as focused as possible. Distractions could be the irrelevant information for your leads that might drift them away. Make sure that your landing page does convert your leads to your customers.

  1. Social media links

Offer them to stay connected with you. After they’re done going through your page, they like you already! They would want to hear from you often so don’t forget to add links to your social media channels, email id, and contact number.

  1. Thank you page

Be nice and add a thank you page. A perfect landing page should be followed by a thank you page. This will also assure the lead that they have completed filling up the form.

Go ahead and make the most of your digital realm. Create a landing page today and get showered with leads!

How to promote a product on social media

Hello, social media enthusiasts! Being social animals, we know that the best way to entertain ourselves is to socialise with people; and social media like Facebook, twitter and Instagram are the latest, well approved and tested tools to do so. We the folks of the 21st century have developed our culture around it, we eat along with it, sleep with it, travel with it and work with it. Social media has become symbiotic with our lifestyle. But there is more to it than meets the eye – social media is a very powerful marketing tool for your business. You have a very good idea about the amount of time, people spend on social media, which creates ample of opportunities for marketers to showcase their products to their audiences. This obviously breeds a lot of competition so you have to have a good stance in order to be effective.

There are many ways to do so, but we will talk here about the basic approach which will get you started on your path to success on social media.

  1.  A Website
blogpost website photo by digit9

blogpost website photo by digit9

First thing’s first, do you have a website? If you have a business, you need a website. To promote a product or service on social media, in this day and age, you can’t afford to rely on a phone book to let people know about your existence. It doesn’t cost much to build and maintain one, but if you have the resources, I would recommend hiring a designer to customize your site which can later be linked to your social media accounts.

2.  Use an Interactive marketing strategy

Express

To get started as a winner to promote a product on social media, you have to start conversing with your prospects, use contests and create audience-specific content in order to maximize reliability. Always remember, you have to be relevant to your target audience to spur interaction. People never respond to things they have little knowledge about, know their interests – This information is available to you through specialist social media analytics tools.

3.  Know your platform

Express

Every platform has its own set of features. To leverage the strength of social media to its fullest extent, customize your message to suit your platform to promote a product on social media. For example, on Facebook people usually connect with people they already know, whereas Twitter is mostly used to voice their opinions and connect with strangers, thus a message on Facebook about something Objectionable/ controversial is less likely to do well, but quite the contrary on Twitter. It goes without saying that there are obvious exceptions. You can integrate all of your social media links on your websites to have better discover-ability. Additionally, Google analytics is an amazing tool to keep a track of your marketing activities.

4.  Be User Friendly

Friendly user interface

Friendly user interface

Don’t complicate things for your audiences. A contest which has complicated rules and a long registration process will just annoy them. Use simple words which are in common use, don’t hesitate to be multi linguistic.

5.  Ask for feedback

Getting Feedback

Getting Feedback

Tracking and monitoring customer feedback about your brand on social networking sites is an absolute must. Remember that the Internet doesn’t operate according to your office hours. You need to be monitoring what people are saying about you 24 hours a day, 7 days a week.

picturedigit9

Social media has become an inseparable part of our lifestyle. Marketers are actively competing to effectively advertise their brand, to stand out of the clutter, it is important to use dynamic, relevant and interactive marketing.

 

3 Social Media Trends That Will Take Over 2017

Blog_Post_012016 was a blast for the social media industry as it saw a whole lot of changes like several new features, consumer preferences, and brand opportunities, etc. And now we expect so much from 2017! We are looking forward to social media trends that will continue to evolve and surprise us!

While it’s simply impossible to predict the oh-so-dynamic social media and how the social media marketing landscape will change over the course of a year, we’re here to your rescue! Following are the social media trends that you should keep an eye on in 2017:

  • Popularity for Artificial Intelligence Lenses/Filters!

We saw Snapchat filters gaining a lot of popularity in 2016. They are also known as Artificial Intelligence Lenses. These lenses make the network interactive, engaging and unique when compared to other social media platforms. In fact, Facebook already tested facial lenses for its mobile interface in 2016. And this is exactly what has made Artificial Intelligence Lenses a major sign of budding social media trends. And with the launch of Instagram Stories, we might as well expect various other platforms to feature the popular filters!

According to TechCrunch, there were 100 million active users on Instagram Stories within two months after its release. Which again adds up to 18% of the network’s 600 million active users each day watched Instagram Stories. These features have gained a lot of attention among the younger generations and they still continue to spend large amounts of time on them and hence the battle for facial lenses could heat up in 2017.

  • Paid Content Continues to Rule

It is nothing but a fact that social media algorithms make it harder for businesses to promote organic content. And with the Introduction of the Instagram algorithm in 2016, almost every major social network prefers some sort of content.

Most of these algorithms have one simple purpose–to make its users happy with the content they see in their feeds and by making it as interesting as possible. While all this seems all amazing, it becomes very difficult for brands to be seen if they strictly choose to publish organic content. On the other hand, paid content is growing faster every minute and gaining a lot of popularity. A study according to Adobe, an estimated amount of $41 million will be spent on social media advertising in 2017, which again is not limited to one channel or network.

  • Quality Over Quantity

In today’s growing market the need for quality and engaging content has never been higher. We need to ensure that the brands get their money’s worth be it paid or organic content and for that, it has to have a purpose and be as engaging as possible.

It’s a new day and hence a new beginning, it’s important that you and your team take some time to reflect on the past year and all of the changes to the social landscape. We expect a lot of great changes to come in 2017!

Which Social Media personality are you?

Bonjour social media addicts! Various platforms of social media like Facebook, Twitter, Instagram, Snapchat, Vine, etc. are our playgrounds! We spend our maximum time on these platforms and while doing so we all interact with various kinds of personalities. What peps up things is the way we interact with them and what we get in return. Interacting with different types of personalities is very important to a marketer. Judging the personality in a perfect manner and telling a story which engages and enlightens the audience and makes your brand more visible to them.

With Social media having a huge effect on the mindset of a person, it is very important to put out the right message to the right audiences. This can make or break your brand and therefore, we share our comprehensive list of the personalities you may encounter in the digital world.

The Social Butterfly

These are literally the social bees of the digital world. They have a contagiously happy profile picture and believe in letting the entire world know about themselves with their epically descriptive profile. They are constantly on all the social media and keep on updating something or the other on all of them. They are almost everywhere. They are seen liking random ads, pages, creating chatting groups and talking on them and creating FB pages, constantly tweeting, Instagramming, snapchatting answering random questions and the list is almost endless! They are easily accessible, and this makes them an important focus group. Such people have great influence on people around them and that makes them really resourceful. They are very expressive and hence keep on voicing their opinion publicly and always speak what is inside their head. If you see or get one of these buffs sharing your post or recommending your product or something like that, then that can be a great boost to your brand and product!

Not so Social being

Reserved is the word that describes them the best. They secretly observe all the meme trends and quietly giggle at the funny ones. They are socially reluctant digital beings who do not want to be disturbed whatsoever. They usually don’t prefer to keep their own picture as the display picture. They have a habit of closely examining every aspect of a person’s online profile before meeting them, and are well known to do a complete research on that person but sometimes are also confused with stalkers or creeps. Along with that, they are very hard to please. In spite of having such a tough-to-please personality they genuinely appreciate someone’s work if it is worth the appreciation. They like or share your creative work/ad/meme/GIF/whatever if it is creative. So ATTENTION marketers, if they share your post, you have succeeded in life and your work is genuinely amazing. Just quit your job and go look for the eternal truth!! 😛

The Social Nurturer

These are the kind of people who are super attached to their work! They don’t see a difference between a Sunday and a Monday. Only one thing makes them realize that it is a Monday, and that is when they see #MondayMotivation trending on twitter. These people get super excited while motivating others. They ask many questions and also spam you with motivational videos, quotes, and blogs. They strongly believe in bringing out the best in others and nurture their potential aspect. This category of digital beings are Youtube addicts. Popular & conscientious they generally have page/pages on Facebook on social causes. As a brand you should always give back to the society, and as a marketer you should help spread the give back message using the Social Nurturer. In fact, all marketers should be social nurturers first.

The Social Sleeping Beauties

Social Sleeping Beauties are the kind of people who are very relaxed and they never fold their blanket because sleep is divine. They are super active for an entire week or two and will take help from various post scheduling tools but then will disappear all of a sudden. These people serve as an example for everyone else about how inconsistent posting on social media is a bad habit. Besides that, they have a whole lot of fake accounts, multiple profiles, pages, etc. Such people are also very particular about their opinions and will comment mean things if something is in conflict with their worldview, so you better be good with your ORM (Online Reputation Management).

The Social Inspirer

This personality can be simply defined as vigorous! They work hard and play harder. They are very straight forward people who never interfere with other people’s life. These personalities are the ones who set a benchmark for all the other above stated personalities and also inspire them. They live from the heart and do not believe in letting their mind rule over their heart! Always striving to be the best, they do not need any kind of motivation, as they are self motivated! They are the trendsetters in the world of social media! They just go with the flow and follow their heart. Marketers usually reach out to them directly by simply asking them what they have to offer, as they are not your customers/audiences but the idea machines who can provide you with resourceful insights about things you never knew existed. They have a different outlook towards various situations on various things and they literally are out of the box!

blog_dec12So which personality are you?

All you need to know about Google’s mobile first indexing

mobile-first-indexing1What Does Mobile First Index Actually Mean?

The ball has dropped ever since Google’s Gary Illyes dropped his mobile first index announcement at Pubcon. Since then many people have been theorizing, speculating, panicking, and there is a lot of confusion about what exactly that means. The most iconic questions are –
Will desktop users get mobile sites? Do sites without the mobile friendly designation suffer? Do we have to change all of our canonical tags? How will Google handle the reduced token corpus? What the hell are tokens and a corpus? What is the exact function and importance of tokens and corpus?
Google is very clear on its part and has mentioned that are still figuring out exactly how to handle certain issues, but that is a bit of problem for many businesses who strongly rely on Google traffic to pay their bills. The following article covers various topics like, what exactly may change, how Google might handle problems and complaints, and what exactly some of these things mean.

First, Let’s Understand What “Indexing” Means?

We need to understand the difference between Crawling, Indexing, Retrieval, and Rankings – as all of these are the core parts of any search algorithm. It is very important to distinguish between them.

– Crawling:
Crawling can be defined as the process through which Google follows links on the web to discover various pages. This is how they are most likely to discover your content and where they may also apply nofollow and disavow file rules.

– Indexing:
The process of turning your web page into something a lot more usable and storing it in their database is known as Indexing. A lot of cool stuff like word vectors, ngrams, and all kinds of other awesome computer science stuff, happens here. Usually, Indexing is when a copy of your page is made in a format that’s useful to the ranking algorithm.

– Retrieval:
The very first step of the search query is Retrieval. Usually, it comes before ranking according to many people, but there’s a good chance that the actual algorithm does retrieval and ranking at the same time. Retrieval is as if the engine says “give me everything relevant to this query” literally! It is here when those word vectors and ngrams get put to use.

– Ranking:
This is the most obsessed part of the algorithm. The results over here are based on whatever number of factors we’re arguing about today. Most of this probably happens during the retrieval phase itself. While some of the factors such as penalties, and speed, and mobile friendly happen after retrieval.
What Is Mobile First Indexing?
Google right now has just one index based on the desktop sites. With the help of Googlebot, it creates signals along with the desktop user agent. Google then crawls with their mobile Googlebot to gather mobile friendly and other signals – but they aren’t creating a new index based on the mobile site.
If a user searches Google (either desktop or mobile) the retrieval part of the algorithm immediately looks at the desktop index created by the Googlebot desktop crawler. Relevant results are shown that are based on the desktop index, and then are ranked based on the desktop index.
The mobile crawler collects mobile signals which are looked over by the Ranker that adjusts the rankings accordingly.
Like everything else these things also have their cons and has caused some problems. There are many cases where a user sees something in a snippet, clicks on the results. After that, the user gets redirected to the site’s mobile homepage that usually spawns an app store or newsletter popup. Only after reading the content on the screen the user realizes the content they saw in the search snippet isn’t actually available on the stripped down mobile version of the site. This is a bad user experience but a common norm on too many sites.
Google intends to avoid such bad user experience with this new change.
The general theory is that if the content isn’t important enough or up to the mark to be on your mobile site, then maybe you aren’t the most authoritative or relevant result for that content.
And once again Google works for the betterment of the digital world!animation-mattis-dovier-frnk-26BRNiATmtg6s1jC8

Benefits of Digital Marketing You Must Consider!

India is one of the most populated countries in the world, with 306 million internet users, from which the urban part of the country contributes to 71% users and 93% users from the rural part of the country, in 2016. Keeping this in mind it is very clear about how digital marketing has a very intense effect on the Indian market and so Digital Marketing is very important for brands in India.

Now let’s figure out what is Digital Marketing?

In a lay man’s term, Digital Marketing is the advertising and promotion of various products/brands and their extensions through digital media like search engines [SEO/SEM], social media [SM], E-mails etc. for a particular set of users known as the target audience (personal computer, tabs, mobile etc.).

Why Digital Marketing?

  1. Pocket-Friendly for Startups!

Digital Marketing scores a point when compared to traditional marketing as it is very cost-effective for an initial investment. Traditional marketing consists of print media which includes advertisements in newspapers, newsletters, magazines, brochures, and other printed material for distribution, which needs a requires of monetary as well as manpower involved in it. But digital marketing can fulfill its achievement without that initial investment.

  1. Promote at Minimal Cost!

In Digital Marketing the promotional cost of products is almost half of traditional marketing. You can post about your products through digital media like search engines [SEO/SEM], social media [SM], E-mails etc. without any cost and then promote it for a particular amount to target a larger and precise target audience. The ads on Digital media are less costly and targeted when compared to TV and print media. On google ads, the cost is calculated per impression (CPC), which means when one visits a company’s website by clicking their ad then the company has to pay google. Many times it is difficult for a start-up to promote their product through the traditional media’s vehicles such as TV and print media. Hence, this makes Digital Marketing as the best option for Start-up Companies as it gives them the liberty to alter and upgrade their content on Digital platforms at their own convenience.

digital-marketing-digit9-0

  1. Target The Right Audience

Choosing the right target audience is very important in digital media channels.

Let’s see this with the following examples-

  1. i) If one searches for “smart phones” on any search engine, the results displayed will not show any garments or sports or any other product. It only gives results on “smart phones” or anything related to it.
  1. ii) Digital ads are displayed based on the user’s age, profession, region, sex and many other categories. This makes targeting to a specific audience with a minute specifications through digital marketing, a lot easier than the traditional media.
  1. The Results Can Be Easily Measured

In digital marketing, one can easily know and keep a track of website traffic and get the detailed report of their website at anytime, anyplace just by using google analytics and many other tools. The analytic solutions also provide real-time reports which are extremely helpful as one can alter their campaigns and strategies if results are not up to the mark.

  1. Developing The Brand

Presence on various social media platforms is a fashion today. Spreading the name of a company and hence making it popular to more and more people, means Brand development. A well-maintained website with standard quality content can develop and maintain a brand and it’s image. Besides indulging and posting on social media, releasing a press release, conducting video marketing by using platforms like you Tube, link building etc. can always enhance the image of the brand!

Now you know the benefits of Digital Marketing, go on implement them now!!

Burn 9 evils of digital marketing this Dussehra

The growth of digital marketing has grown as traditional companies migrate to  digital marketing and others live exclusively in the digital realm with no presence on traditional platforms like TV and print. For many businesses, digital marketing, especially on social media channels, is very intimidating.

We bring to you the 9 evils of digital marketing:

1.Don’t let Analytics rule you

The results count but don’t let them dictate what you should do. There are many outlets for digital marketing, but only some of them will suit your business better than others. Some prefer writing articles while others prefer regular activity on Twitter, Facebook or Instagram. If your company initiates digital marketing, it may be well worth to continue even if the results are not what you would like it to be.

2. Avoid Spamming

 Digital advertising reaches it’s audience by consent. If you start  clogging up inboxes and social media feeds in short intervals, you lose your audience. Digital  Marketing should be targeted to ramp up for specific events and then eventually  slow down to a non obstructive pace the rest of the time.evils-of-digital-marketing3. It is Mobiles first

 Mobile will continue to grow as we are more dependent on our devices for shopping, dining, renting and much more. Digital Marketing has the ability to hit customers with the right message at the right time. Though it is far from the actual research but it is progressing at a high speed. Ensure that your internet assets are mobile-friendly.

4. Don’t cover your accounts in an inch of dust

 If you come across new social networking platforms that your business is not signed up for, do not assign a task of signing up for these accounts.  If a platform is not utilized on a regular basis then setting it up will not represent your brand in any way.

5. One strategy is not fit for all

Do not treat all  sites equally. In Digital Marketing we should not restrict with one type of interaction. We should try to increase our audience reach with a particular platform. If your social media strategy for Twitter, Facebook and LinkedIn are all same then you must reconsider your plan.

6. Say with a meaning

 Getting too involved with your prospects does not end at gaining them as followers. They like or follow your page to receive updates on the company or product but that is not enough. Your ultimate goal should be to gain them as new clients and hence it is very important to have a personalized and meaningful flow of communication that takes your relationship to a next level.

7. Don’t abandon your prospects

We should handle the relationship with customers with some care to get more business. Spending time and effort to engage with your audience but then abandoning them is not a successful tactic.

8. We have no idea about our prospects

Instead of utilizing a platform to market your products and services try to offer information that can help solve the business problem of your prospects.

9. Nameless and Faceless group is a strict no

Add a personal note to your social media profiles. In order to gain more likes and followers, you need to be friendly with them. This is where a little extra effort can take your brand a long way.

Digital marketing is not as scary or as complex as it is often made out to be. Now there is a multitude of tools that allow for a do-it-yourself approach and leverage content across platforms   That kind of precision will make the TV, radio and print ads of previous generations look quaint by comparison.