Google

All you need to know about Google’s mobile first indexing

What Does Mobile First Index Actually Mean? The ball has dropped ever since Google’s Gary Illyes dropped his mobile first index announcement at PubCon. Since then many people have been theorizing, speculating, panicking, and there is a lot of confusion about what exactly that means . The most iconic questions are – Will desktop users get mobile sites? Do sites without…

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Digital Marketing

Burn 9 evils of digital marketing this Dussehra

The growth of digital marketing has grown as traditional companies migrate to digital marketing and others live exclusively in the digital realm with no presence on traditional platforms like TV and print. For many businesses, digital marketing, especially on social media channels, is very intimidating. We bring to you the 9 evils of digital marketing-  1. Don’t let Analytics rule…

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Blogging

Accelerated Mobile Pages – the faster way

Google has recently launched Accelerated Mobile Pages (AMP), an open – source project aimed at speeding up the mobile web browsing experience. Google now enables it’s users to find AMP web pages in mobile search results. AMP pages offer “a lightning-fast reading experience for top stories.”  AMP pages are simplified; they won’t run JavaScript. AMP loads content first and ads second…

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Design

FONT YOUR DESIGN

We know how time-consuming it is to search for a perfect font for a design project. A good font can capture attention and give your brand a new look. Brands try to make their product packaging unique by combining colours, fonts and designs in an interesting way and create a captivating concept that would attract their customer. Moreover, concepts and…

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Social Media

The Complete Guide To Instagram

“Since, the rise of online marketing, there has been one common truth among all social platforms: If you don’t have a proper strategy for your social efforts, they’re going to fall flat.” Instagram is becoming one of the most popular social media amongst the masses. The number of Instagram uploads have gone above 4 million since it got launched in…

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Blogging

Get Digitally Dressed To The Nines

India accounts for 14% of the world’s textile production, making our fashion industry ripe with opportunities for both start ups and long established brands. On top of that, Prime Minister Narendra Modi’s constant pushing of both #MakeInIndia and #DigitalIndia campaigns are enough incentives to ride the digital fashion bandwagon.   This image is courtesy of http://www.pashutaphotography.com/ Indian designers have just…

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Blogging

Want To Re-Invent Your Brand? Start with Digital

Many people around the world celebrated the United Nations’ (UN) World Tourism Day, on September 27 this year. The day aims to create awareness amongst the international community for the importance of tourism and its social, cultural, political and economic impact on the world economy. Making it very, very important for a brand which is in the travel and leisure…

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