Category Archives: Design

9 ways to make your landing page perfect!

The Perfect Landing Page

The Perfect Landing Page

Digital marketing is the big thing in today’s day and age. Just like any other form of marketing, the goal of digital marketing is to increase footfalls and eventually, increase sales. Successful marketing is when it converts a lead into a customer and retain them. Exactly, why every online business needs a landing page. The objective of a landing page is to get your target audience involved directly with your products or services. This will help them understand what you have to offer and fulfil their needs as well.

What is a landing page?

Your homepage is NOT your landing page. A landing page is any web page that a consumer can land on, but in terms of marketing, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. It usually has a form that asks your potential audience to fill up their details, it has brief details about what you have to offer and a call for action.

Why is a landing page important?

It is simple! Your homepage has a lot of information which may or may not be relevant to everyone visiting it. When a lead reaches your homepage, he/she isn’t assured if you’re going to reach their requirements. It might take them extra time to understand your organisation. If a perfect lead, doesn’t get the relevant information quickly, they might switch and you might lose your potential customer. A landing page is more customised and subjective. It enables your leads to save both time and energy. It allows them to learn all the useful information that you have to offer. Moreover, if the form on your landing page is short and sweet, you’ll get more leads more than expected.

9 Ways to make your landing page perfect.

  1. Relevance

The content on your landing page has to be relevant for your leads. The copy and the images should compliment each other well. It must be powerful enough to make your leads think that they’re on the right page.

  1. Specific Audience

It does become a lot easier when you segregate your audience, right? Your landing page will reach out to the correct audience in a way that they become your customers. Always remember – make your landing page audience specific!

  1. Combine with the source

Further to have it made perfect, combine your landing page with the referral source. Remember that the path of your leads to your website started elsewhere. For instance, you have a business of online pets’ supplies. You must target web pages that contain any online content related pets. Your landing page must have a happy dog’s image and all the necessary information. This is how you integrate your landing page with the source.

  1. Friendly forms – Not intimidating

Short, simple and relevant – this is the mantra to a perfect landing page! The form on your page should be user-friendly and not difficult. Difficult forms may be tough for leads and they might quit in the middle. Friendlier forms will increase your footfalls.

  1. Meaningful graphics

Play it smart and use graphics on your landing page. Human eyes love graphics and colours, use this fact to convey your message in one go. Make sure you use only meaningful and attractive graphics.

  1. Right page length

Wondering what’s the right length for your page? Don’t stress and don’t make your leads stress either! Include only the significant aspects because the unnecessary information might bore your leads. Sometimes the form only needs the name & contact number from your lead and sometimes the form might need a little more information from them. It completely depends on you and your business’ wants.

  1. Free of distractions

Make your landing page as focused as possible. Distractions could be the irrelevant information for your leads that might drift them away. Make sure that your landing page does convert your leads to your customers.

  1. Social media links

Offer them to stay connected with you. After they’re done going through your page, they like you already! They would want to hear from you often so don’t forget to add links to your social media channels, email id, and contact number.

  1. Thank you page

Be nice and add a thank you page. A perfect landing page should be followed by a thank you page. This will also assure the lead that they have completed filling up the form.

Go ahead and make the most of your digital realm. Create a landing page today and get showered with leads!

FONT YOUR DESIGN

pencil-typography-black-design

We know how time-consuming it is to search for a perfect font for a design project. A good font can capture attention and give your brand a new look. Brands try to make their product packaging unique by combining colours, fonts and designs in an interesting way and create a captivating concept that would attract their customer. Moreover, concepts and designs that were used previously often integrate themselves into our present ideas and often make it difficult for us to come up with new innovative ones. As a result of the resurgence for appreciation of good typography, font and design, the year 2016 will be marked by a lot of colour and a whole lot of designs that inspire!

Trending Now:

  • McDonald’s restaurants has unveiled new carry-out bags, sandwich boxes and beverage cups this month. The new packaging is simple and fresh, and effectively communicates the brand’s vision of presenting itself as a modern and progressive burger company. The branding is more visible on the packaging due to the bigger and bolder font, which occupies more space on the bags and cups, thus, enahancing brand visibility.

  • Amul chocolates has decided to revamp their packaging as well.

  • Reishunger, the German based premium quality rice brand, has a slim and sleek package design which emphasizes on the authenticity, purity and premium quality of its contents.

  • The manufacturers of Candy King believed thht it was necessary for them to repackage their product to appeal to both the adults and children. They wanted it to be simple, unique and strong enough to establish the brand as a category leader.

  • Beauty Engineered for Ever has also settled for a bold font as a key ingredient for their branding, which is evident on their bottles and label design. They have some witty copy printed in bold fonts with bright colours to catch and hold the attention of their target audience.

Work Speaks Volumes:

At Digit 9.0, designers are free to experiment with fonts, colours and design to give wings to their creativity and effectively reach out to the consumer. We stress on clear and artistic designing as the most efficient way of communicating the brand values to its target audience. This is a challenge in itself as it involves the designer to have an intrinsic sense of art and aestheticism as that is what distinguishes an ordinary design from one that is extraordinary. Letterstacking is an upcoming trend that will continue to hold the ground. As trends continue to mature and become more sophisticated, our designers interpret them intelligently, with their artistic bent of mind. They consistently push the boundaries to improve on their skillsets and deliver work within time, without compromising on creativity. They assist our agency in communicating the personalities and values of brands through the visual medium. We represent the best that we have to offer.

Trends are transient. What tests the creativity of designers is how they are able to improvise on their designs and make their design look different from another of the same kind. The Paint Brush software does not undergo major modifications. The way we hold the brush does.

Sources:

http://www.packagingnews.co.uk/news/markets/food/mcdonalds-unveils-new-global-packaging-08-01-2016

http://joshspear.com/blog/b_e_e

http://justcreative.com/2016/01/02/2016-logo-design-trends-forecast/