Category Archives: SEO

It’s time you Supercharge your Brand with an Instagram Contest!

Instagram

Instagram

Just a few months ago, Instagram rolled out Instagram for Business that basically made it official that what we all now already think – Instagram is basic hygiene for any company to do business. Social Media Marketing is at an all time boom currently as everyone from all industries is trying to connect with their audiences digitally, especially on platforms where your audience is actively there!

Over the years digital marketing agencies have heavily relied on the BIG 2 i.e Facebook and Twitter. Facebook is the main hub that lets you create and share content that leads to a virtual guide for your brand. Twitter, on the other hand, is the voice of your brand. With one tweet you have the power to make it to Hero from Zero.

But slowly with time, Instagram with their continuous efforts have slowly caught up with the BIG 2 and defined their space very well. They know that the platform holds the power to become a picture essay for brands and people over the years.

A picture is worth a thousand words, and Instagram is helping you realize that.

That being said, brands always face difficulties when it comes to social media marketing and contests. And specifically Instagram Contests!

Facebook and Twitter allow you to create various contests without depending on an image or a video and can be managed via a desktop or laptop. This often results in Instagram being left out as a platform because it’s a mobile-only app and that is where brands often go wrong.

Instagram is an extremely powerful tool to connect with your audience. You as a brand have the power to help your audience create content that they never thought that they could make and then share it and tag you in them.

Your followers are diverse, they are afraid for a million reasons yet are ready to interact with another because they are a part of a community that you have created. These contests take these people and get them to create a powerful picture or video that symbolize their diversity, connects you to them and at the same time makes them believe that they are a part of something bigger.

Yes giveaways are a huge part of these contests, but what people don’t realize is that the audience always doesn’t want goodies or tokens, rather they are extremely happy to receive recognition for their due efforts as it is them who make your brand.

Take the ‘Shot on an iPhone’ campaign for example. It is a beautiful example of how a Multinational company created a marketing campaign with the power of the audience by asking them to do what they love doing and it became an instant success story.

Wondering what the process is? We’ve the breakdown for you

  1. Sketch out your target audience and figure out their likes, dislikes and active time on Instagram (available on Insights!)
  1. Conceptualize the contest – do you want fans to share pictures and tag you? Or do you want your fans to comment and like your picture/video?
  1. Define the bribe – it should be a combination of recognition (repost their efforts, feature it in a video or picture) and a freebie such as vouchers, gift hampers consisting your product
  1. Analyse, analyse and analyse!

Ideally, a brand should run an engagement driven contest every month which should be in-sync with your current campaign. Want to Supercharge your brand via an Instagram contest? Look no further, we’re here for you!

SEM up your business

SEM

SEM

Search engine marketing (SEM) as a term, refers to advertising directed to the audience
through search engines by the means of paid ad placement. Currently, the biggest search
engine platform is Google and Google AdWords is the most popular paid search platform
used by marketers, followed by Bing Ads, which serves a significant portion of ads on
Yahoo.
A SEM campaign doesn’t require lakhs of rupees to get going. Google, Bing and Yahoo let
individuals and businesses get started from as less as ₹100 per day. While the fundamentals
of SEM are easy to understand, executing SEM campaigns that are actually effective, is
something many businesses struggle with.
There is a difference between enabling AdWords ads to run on the Search Network and the
Display Network. Search network ads are targeted based on the keywords users select as their
search query, whereas it is only possible to run text ads on the Search Network. The Display
network is a gigantic network of websites that have Google AdSense enabled and thus the
display ads appear on relevant pages across the entire network.

AdWords
There are ample tools that you can use to find out the keywords your customers are using.
The Google AdWords Keyword Tool is free. You can use it when you open a Google
AdWords account, and you don’t even have to have a current AdWords campaign running to
use this! As mentioned earlier it is the most popular paid search platform and it is often all
you need to conduct keyword analysis.

Keywords
Place yourself in the shoes of the potential customer, search for what you sell to get started
with PPC. What keywords and phrases they might search? Before doing anything else, do
those searches yourself. Then you will find out who is advertising? What is their value
proposition? What calls to action are they using? Are there a lot of them? A large variety of
PPC ads means space is very crowded with lots of advertisers fighting for space. Research
may suggest that you don’t have a good product or service for search advertising. The fact is
PPC isn’t for every product and service or your product is in a new category and people don’t
know about it yet! People can’t search for something they don’t know exists. In this scenario,
you have to execute brand awareness campaigns via remarketing, social media, email
marketing etc.

Remarketing
Remarketing is a very popular way of advertising among PPC professionals. It’s an online
marketing technique that enables advertisers to reach out to visitors who have already visited
a website, hence it is termed as remarketing. This proves to be very effective because PPC
campaigns target an audience who is already loyal to a website, the brand and products. In
effect, it converts the internet page into your business’ newsletter.
Because of the high interest within the targeted visitors, the CTR of remarketing campaigns is
unusually high. This allows advertisers to benefit from a low cost-per-click, as well as a very
high conversion rate.
While the theory and fundamentals of SEM are easy to understand, executing SEM
campaigns that provide a positive ROI is something many inexperienced businesses struggle
with. We at Digit9.0 assure to provide you with excellent SEM strategies that are in sync with
your marketing objectives and help you achieve your goals.

 

Learn How to promote a product on Social Media

Ways to make Landing Page Perfect

 

9 ways to make your landing page perfect!

The Perfect Landing Page

The Perfect Landing Page

Digital marketing is the big thing in today’s day and age. Just like any other form of marketing, the goal of digital marketing is to increase footfalls and eventually, increase sales. Successful marketing is when it converts a lead into a customer and retain them. Exactly, why every online business needs a landing page. The objective of a landing page is to get your target audience involved directly with your products or services. This will help them understand what you have to offer and fulfil their needs as well.

What is a landing page?

Your homepage is NOT your landing page. A landing page is any web page that a consumer can land on, but in terms of marketing, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. It usually has a form that asks your potential audience to fill up their details, it has brief details about what you have to offer and a call for action.

Why is a landing page important?

It is simple! Your homepage has a lot of information which may or may not be relevant to everyone visiting it. When a lead reaches your homepage, he/she isn’t assured if you’re going to reach their requirements. It might take them extra time to understand your organisation. If a perfect lead, doesn’t get the relevant information quickly, they might switch and you might lose your potential customer. A landing page is more customised and subjective. It enables your leads to save both time and energy. It allows them to learn all the useful information that you have to offer. Moreover, if the form on your landing page is short and sweet, you’ll get more leads more than expected.

9 Ways to make your landing page perfect.

  1. Relevance

The content on your landing page has to be relevant for your leads. The copy and the images should compliment each other well. It must be powerful enough to make your leads think that they’re on the right page.

  1. Specific Audience

It does become a lot easier when you segregate your audience, right? Your landing page will reach out to the correct audience in a way that they become your customers. Always remember – make your landing page audience specific!

  1. Combine with the source

Further to have it made perfect, combine your landing page with the referral source. Remember that the path of your leads to your website started elsewhere. For instance, you have a business of online pets’ supplies. You must target web pages that contain any online content related pets. Your landing page must have a happy dog’s image and all the necessary information. This is how you integrate your landing page with the source.

  1. Friendly forms – Not intimidating

Short, simple and relevant – this is the mantra to a perfect landing page! The form on your page should be user-friendly and not difficult. Difficult forms may be tough for leads and they might quit in the middle. Friendlier forms will increase your footfalls.

  1. Meaningful graphics

Play it smart and use graphics on your landing page. Human eyes love graphics and colours, use this fact to convey your message in one go. Make sure you use only meaningful and attractive graphics.

  1. Right page length

Wondering what’s the right length for your page? Don’t stress and don’t make your leads stress either! Include only the significant aspects because the unnecessary information might bore your leads. Sometimes the form only needs the name & contact number from your lead and sometimes the form might need a little more information from them. It completely depends on you and your business’ wants.

  1. Free of distractions

Make your landing page as focused as possible. Distractions could be the irrelevant information for your leads that might drift them away. Make sure that your landing page does convert your leads to your customers.

  1. Social media links

Offer them to stay connected with you. After they’re done going through your page, they like you already! They would want to hear from you often so don’t forget to add links to your social media channels, email id, and contact number.

  1. Thank you page

Be nice and add a thank you page. A perfect landing page should be followed by a thank you page. This will also assure the lead that they have completed filling up the form.

Go ahead and make the most of your digital realm. Create a landing page today and get showered with leads!

How to promote a product on social media

Hello, social media enthusiasts! Being social animals, we know that the best way to entertain ourselves is to socialise with people; and social media like Facebook, twitter and Instagram are the latest, well approved and tested tools to do so. We the folks of the 21st century have developed our culture around it, we eat along with it, sleep with it, travel with it and work with it. Social media has become symbiotic with our lifestyle. But there is more to it than meets the eye – social media is a very powerful marketing tool for your business. You have a very good idea about the amount of time, people spend on social media, which creates ample of opportunities for marketers to showcase their products to their audiences. This obviously breeds a lot of competition so you have to have a good stance in order to be effective.

There are many ways to do so, but we will talk here about the basic approach which will get you started on your path to success on social media.

  1.  A Website
blogpost website photo by digit9

blogpost website photo by digit9

First thing’s first, do you have a website? If you have a business, you need a website. To promote a product or service on social media, in this day and age, you can’t afford to rely on a phone book to let people know about your existence. It doesn’t cost much to build and maintain one, but if you have the resources, I would recommend hiring a designer to customize your site which can later be linked to your social media accounts.

2.  Use an Interactive marketing strategy

Express

To get started as a winner to promote a product on social media, you have to start conversing with your prospects, use contests and create audience-specific content in order to maximize reliability. Always remember, you have to be relevant to your target audience to spur interaction. People never respond to things they have little knowledge about, know their interests – This information is available to you through specialist social media analytics tools.

3.  Know your platform

Express

Every platform has its own set of features. To leverage the strength of social media to its fullest extent, customize your message to suit your platform to promote a product on social media. For example, on Facebook people usually connect with people they already know, whereas Twitter is mostly used to voice their opinions and connect with strangers, thus a message on Facebook about something Objectionable/ controversial is less likely to do well, but quite the contrary on Twitter. It goes without saying that there are obvious exceptions. You can integrate all of your social media links on your websites to have better discover-ability. Additionally, Google analytics is an amazing tool to keep a track of your marketing activities.

4.  Be User Friendly

Friendly user interface

Friendly user interface

Don’t complicate things for your audiences. A contest which has complicated rules and a long registration process will just annoy them. Use simple words which are in common use, don’t hesitate to be multi linguistic.

5.  Ask for feedback

Getting Feedback

Getting Feedback

Tracking and monitoring customer feedback about your brand on social networking sites is an absolute must. Remember that the Internet doesn’t operate according to your office hours. You need to be monitoring what people are saying about you 24 hours a day, 7 days a week.

picturedigit9

Social media has become an inseparable part of our lifestyle. Marketers are actively competing to effectively advertise their brand, to stand out of the clutter, it is important to use dynamic, relevant and interactive marketing.

 

How to measure traffic of the competitor’s website

It is extremely important to study and research on internet marketing if your goal is to continue as a digital marketing professional. The internet has been transforming at a breakneck speed. Hence, keeping pace with changes on the internet is as imperative as your food. There are many plans and strategies to follow to get going in the field on digital marketing. You need to have social media presence, search engine presence and even you can’t move a single step without having the apps on your handheld device like android phone or iPhone. However, you always need to have conversion analysis to meet your return on investment.

There are many tools that tell all about your achievement in your online business. The Google analytic said to be by far the best. Comscore has been considered as the leader to analyze the potential of the website. However, these tools can’t help you to assess the visitors and potential of the website of a third party. Here, we recommend 3 powerful tools to understand and know the potential of a website.

Similarweb.com – Spying on the visitors of a third party website not only gives pleasure but also indicates your potential to understand the competitors’ activities. If you had been trying to know the visitors of your competitor in vain, then similarweb.com is there for your rescue. It is quite helpful to know the numbers of visitors and the resources as well as referrals from where the visitors are coming. Similarweb also indicates the competitors’ social presence and the mobile presence. It can say easily if your competitors are having mobile apps on both android and iOS etc. You can get a lot of information from this site which is completely free of cost. However, you can access potential data if you subscribed the paid version of this most popular tool.

Alexa.com – Every digital marketing professional is aware of the alexa.com. Alexa.com is so popular that it is not only used by the experienced users but also a new comer. This analytic site says all about the potential of the business that the competitors have been doing. It indicates the vitality of a website by means of numbers. The less numbers you have the more powerful you are on the web. Apart from this, this portal also says the keywords which are being used by the users and geographic location of the visitors as well. Alexa.com provides both free and paid version of the analytics. You can get more information on the competitors’ movement by subscribing paid version of Alexa tool.

Trafficestimate.com – This is a powerful analytic tool that can say the numbers of the visitors during recent months. It has been quite helpful for the user for many years. It is completely free and user friendly. It can be used to know the numbers of visitors with unlimited access.

There are many other tools as well. However, these 3 tools are considered to be the most popular on the web and these tools can be used completely free of cost.

4 Inevitable Tools For Digital Marketing Professionals

The Internet has been proved to be a boon in our life. It has been playing a pivotal role in making our life easier by shortening time and distance in marketing.


 

Chances are that if you work in a field like digital marketing in India, you wish for a dedicated marketing God to help you out in sticky situations.

Well we are not that God, but here are 4 tools you will inevitably end up using:

Tool 1:

ahrefs

There was a time when link building was an integral part of search engine optimization. Today, it is a different story as link building has been proved to be an outdated activity. Experts proclaim the age old saying “quality over quantity” to stay on top of search engine result pages. You obviously know the back links you utilize for your website, but do you know your competitor’s? This is where ahrefs.com comes in place!

Tool 2:

copyscape

Without copyscape.com, your copy is the danger of being stolen or misused by a third party. All you have to do is insert your blog’s link into the search bar and check if anybody has copied your content. If not, that’s great – you are the sole owner of the words you have crafted. But, if someone has copied your words without linking you or mentioning your name, it’s time to take the necessary action!

Tool 3:

domaintools

This website is a great tool for you to find out who owns a website, decipher IP or domain addresses, whether it is on a dedicated or shared server and how good is your SEO score. The interface is extremely user friendly and simple to understand. You might think a simple Google search will answer all these questions but the attention to detail wards off future issues. On top of that, most of the services provided are free of cost!

Tool 4:

archive

A library exist to store and preserve things of value to us. Archive is the same, albeit in a digital format. It is an excellent source for research, historical facts, scholar articles and hard data. Basically anything that is in a digital format and is readily available to the masses is on the website. Marketers can browse through its intensive collections for inspiration and genuine #throwbackthursday content!

Do you any more tools in your bookmarks? Share them with us to get it featured!!

Why is SEO Social?

The virtual world has its own set of mechanisms and dynamics. Search Engine Optimization (SEO) is one such important aspect whose prime goal is to improve the visibility of websites in search engines, specifically Google, naturally or organically (without paying for advertising), in order to increase traffic to your website and drive online conversion.


 

The face of SEO has been ever changing and in order to stay relevant in search, marketers have found ways to retain a high rank in search engines. Content and social media marketing have been in the spotlight for a few years now and the only driving and determining factors for a brand’s digital success. The time has come to mash up social media and SEO together to match your business needs!

What was SEO?

From the beginning of the Internet era, SEO has been a rather technical process—something that involved your content writer and your web developer to assign the proper meta tags within the HTML code, as well as add certain number of keywords or phrases into the content of your web-page.

What is SEO now?

There has been a drastic and phenomenal change in the way websites are ranked in search engines today such as Google. We’re beginning to see aspects of social engagement play a factor in page rank—consistent original content, likes, shares, comments, retweets, pins are making a difference.

Social Media and SEO

  • SEO is no more as easy as it used to be. There is much more than using keywords and meta tags, and a lot more restrictions from Google as to what you can and cannot do. Today, SEO involves publishing original content, audience acquisition and engagement on social media, and getting your brand name out there as an expert by getting content published on other sites. Does it sound like a lot of work? There’s much more!
  • Using links is an important factor in ranking content. But over time, links have lost importance and turned meaningless due to issues like spamming, buying and selling of links. Social media comes as a savior here!
  • If clicking on links was considered to be a way for people to “vote” in favour of sites, social media sharing represents a way of voting behaviour based on user sharing information. Social signals are emerging as important factors in ranking content as search engines determine how to leverage engagement and behaviour on social platforms.
  • Social signals are actions taken by users across various social media sites that eventually spread web content. Examples include: Facebook likes, Twitter Re-Tweets, Pinterest pins, Google +1’s, etc.

These signals serve four main purposes:

  1. To mark your reputation amongst your target audience.
  2. To provide search engines, especially Google with appropriate content which is best for users.
  3. To give web users faith in content, because it has been ‘voted’ on by the masses.
  4. To increase and retain brand loyalty among genuine users by strengthening your social presence.

Speculating the digital landscape today, Facebook and YouTube each have more than 1 billion users respectively, Twitter more than 600 million, and Google+ more than 3 million.

With such massive usage of social platforms, the search engines are incorporating social signals into their search results in ever-increasing volumes and depth.

Thus, SEO by its very nature now requires the integration of social strategies for a brand to create a digital bang!