Category Archives: Social Media

Social Media Trends To Look Out For

The age of digital marketing is here and the future is unimaginable! It has been almost a decade since social media has started gaining pace. Marketers all over the world face millions of pros and cons when it comes to social media for their brands. Unlike traditional media, new media has huge potential! The reach, communication styles and fan involvement are far beyond the goals of traditional media. Of course, traditional media has its own unbeatable market share – which captures the macro target audience. Whereas, social media is as personal (and fan focused) as you could think. It targets the micro entities of the market. Resulting in 100% reach and a deeply involved customer base, social media has gained a superpower to rule the digital universe. Social Media

Go Live with Social Media

Go Live with Social Media

Sky’s the limit for marketing on social media. Every day is literally a new age on social media. New feeds, new features, new trends – we all must be updated with these! A million different things can be done by these new social media trends to reach up to that level that you’ve always aimed for. For entrepreneurs, marketers and customers, these are the things you all ought to know about the new social media trends! Social Media 

Social Media Business

Social Media Business

Go LIVE on Facebook –

Facebook is perfect for real-time social media marketing because it can give the audience direct access to live events. One can use it for product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store. Facebook gets your audience excited because you’re providing a different, more authentic view of what’s going on at the event. A few of the cons are that it is purely offline event focussed. Network issues can adversely affect streaming, professional setup is always required to match industry standards. Social Media

Instagram stories –

Social Media Instagram

Instagram

Instagram has grown tremendously in the past few years. Targeting is easier on Instagram as compared to other social media platforms. Instagram stories help your brand connect with the buyers directly. The biggest advantage is Snapchat style content (multiple pictures, boomerangs, videos are the norm) which can be viewed without scrolling down one’s feed! The 24-hour limit adds a sense of urgency and Instagram’s many extras just make them more fun. Also, sometimes the 24-hour limit may be missed out by your fans accidently. However, the pros are more than the cons.  Instagram

LinkedIn posts –

Social Media LinkedIn

Link with LinkedIn

A good marketer will always seize the potential in the unexpected areas and accomplish great deals over there.It has a different audience as compared to other mediums, LinkedIn can be used to build a good brand image. Use employee advocacy to share brand messages on employee personal LinkedIn accounts. To encourage this, incentivise your team members to do the same.  LinkedIn

Snapchat influencers-

There are opinion makers on Snapchat with many followers. They are called the influencers. It usually works as a barter system or sometimes it is simply paid per post. Influencers help increase your brand awareness and reach. They act as your advocates for an authentic and real-time feel!  Snapchat

Twitter’s Periscope –

Periscope is a live video streaming app for iOS and Android, acquired by Twitter before launch in 2015. The content is snackable, urgent, relevant and more news focused – everything that the Twitterati enjoys!  Twitter

Sell on Pinterest –

Pinterest is loved by everyone, believe it or not – it is! In the race for marketing metrics, marketers have over-indexed on formats like the direct response, where creative takes the backseat. The clicks are easy to count, but the ads aren’t connecting with consumers. High-utility content is sure to be on everyone’s top priority which is incorporated with a direct call to action. Use Pinterest and you will never regret it.

So here are the key social media trends in today’s date. Should you wish to reach a larger market and build a well-reputed brand, these must be your initial steps towards successful marketing. Hail the power of social media!  Pinterest

It’s time you Supercharge your Brand with an Instagram Contest!

Instagram

Instagram

Just a few months ago, Instagram rolled out Instagram for Business that basically made it official that what we all now already think – Instagram is basic hygiene for any company to do business. Social Media Marketing is at an all time boom currently as everyone from all industries is trying to connect with their audiences digitally, especially on platforms where your audience is actively there!

Over the years digital marketing agencies have heavily relied on the BIG 2 i.e Facebook and Twitter. Facebook is the main hub that lets you create and share content that leads to a virtual guide for your brand. Twitter, on the other hand, is the voice of your brand. With one tweet you have the power to make it to Hero from Zero.

But slowly with time, Instagram with their continuous efforts have slowly caught up with the BIG 2 and defined their space very well. They know that the platform holds the power to become a picture essay for brands and people over the years.

A picture is worth a thousand words, and Instagram is helping you realize that.

That being said, brands always face difficulties when it comes to social media marketing and contests. And specifically Instagram Contests!

Facebook and Twitter allow you to create various contests without depending on an image or a video and can be managed via a desktop or laptop. This often results in Instagram being left out as a platform because it’s a mobile-only app and that is where brands often go wrong.

Instagram is an extremely powerful tool to connect with your audience. You as a brand have the power to help your audience create content that they never thought that they could make and then share it and tag you in them.

Your followers are diverse, they are afraid for a million reasons yet are ready to interact with another because they are a part of a community that you have created. These contests take these people and get them to create a powerful picture or video that symbolize their diversity, connects you to them and at the same time makes them believe that they are a part of something bigger.

Yes giveaways are a huge part of these contests, but what people don’t realize is that the audience always doesn’t want goodies or tokens, rather they are extremely happy to receive recognition for their due efforts as it is them who make your brand.

Take the ‘Shot on an iPhone’ campaign for example. It is a beautiful example of how a Multinational company created a marketing campaign with the power of the audience by asking them to do what they love doing and it became an instant success story.

Wondering what the process is? We’ve the breakdown for you

  1. Sketch out your target audience and figure out their likes, dislikes and active time on Instagram (available on Insights!)
  1. Conceptualize the contest – do you want fans to share pictures and tag you? Or do you want your fans to comment and like your picture/video?
  1. Define the bribe – it should be a combination of recognition (repost their efforts, feature it in a video or picture) and a freebie such as vouchers, gift hampers consisting your product
  1. Analyse, analyse and analyse!

Ideally, a brand should run an engagement driven contest every month which should be in-sync with your current campaign. Want to Supercharge your brand via an Instagram contest? Look no further, we’re here for you!

How to promote a product on social media

Hello, social media enthusiasts! Being social animals, we know that the best way to entertain ourselves is to socialise with people; and social media like Facebook, twitter and Instagram are the latest, well approved and tested tools to do so. We the folks of the 21st century have developed our culture around it, we eat along with it, sleep with it, travel with it and work with it. Social media has become symbiotic with our lifestyle. But there is more to it than meets the eye – social media is a very powerful marketing tool for your business. You have a very good idea about the amount of time, people spend on social media, which creates ample of opportunities for marketers to showcase their products to their audiences. This obviously breeds a lot of competition so you have to have a good stance in order to be effective.

There are many ways to do so, but we will talk here about the basic approach which will get you started on your path to success on social media.

  1.  A Website
blogpost website photo by digit9

blogpost website photo by digit9

First thing’s first, do you have a website? If you have a business, you need a website. To promote a product or service on social media, in this day and age, you can’t afford to rely on a phone book to let people know about your existence. It doesn’t cost much to build and maintain one, but if you have the resources, I would recommend hiring a designer to customize your site which can later be linked to your social media accounts.

2.  Use an Interactive marketing strategy

Express

To get started as a winner to promote a product on social media, you have to start conversing with your prospects, use contests and create audience-specific content in order to maximize reliability. Always remember, you have to be relevant to your target audience to spur interaction. People never respond to things they have little knowledge about, know their interests – This information is available to you through specialist social media analytics tools.

3.  Know your platform

Express

Every platform has its own set of features. To leverage the strength of social media to its fullest extent, customize your message to suit your platform to promote a product on social media. For example, on Facebook people usually connect with people they already know, whereas Twitter is mostly used to voice their opinions and connect with strangers, thus a message on Facebook about something Objectionable/ controversial is less likely to do well, but quite the contrary on Twitter. It goes without saying that there are obvious exceptions. You can integrate all of your social media links on your websites to have better discover-ability. Additionally, Google analytics is an amazing tool to keep a track of your marketing activities.

4.  Be User Friendly

Friendly user interface

Friendly user interface

Don’t complicate things for your audiences. A contest which has complicated rules and a long registration process will just annoy them. Use simple words which are in common use, don’t hesitate to be multi linguistic.

5.  Ask for feedback

Getting Feedback

Getting Feedback

Tracking and monitoring customer feedback about your brand on social networking sites is an absolute must. Remember that the Internet doesn’t operate according to your office hours. You need to be monitoring what people are saying about you 24 hours a day, 7 days a week.

picturedigit9

Social media has become an inseparable part of our lifestyle. Marketers are actively competing to effectively advertise their brand, to stand out of the clutter, it is important to use dynamic, relevant and interactive marketing.

 

The Complete Guide To Instagram

“Since, the rise of online marketing, there has been one common truth among all social platforms: If you don’t have a proper strategy for your social efforts, they’re going to fall flat.”

Instagram is becoming one of the most popular social media amongst the masses. The number of Instagram uploads have gone above 4 million since it got launched in 2011. The cumulative number of Instagram users are more than 40 million. Collectively Instagram fans share 70 million photos daily, giving immense potential to brands to advertise their wares to a large yet targeted audience. Context and content are kings here so your fans know exactly why they need your product in their shopping basket!

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What is this Instagram business?

Instagram is a fun online photo and video sharing social networking app. It allows users to take pictures and videos, apply digital filters and effects to them and share them. They can then share them on a variety of social networking services such as Twitter, Facebook and Tumblr!

Get entertained in 15 seconds

Users are also able to record and share short videos lasting for up to 15 seconds. Investing your company’s time in social media can be beneficial if companies expand their reach to a new customer base as it gives a edge to your brand.

Just Post It

The pieces should fit well to show what your brand actually is. All your interactions and engagement on Instagram will be accompanied by the little thumbnail of your profile picture. Make sure it’s something recognizable and professional! If the numbers don’t give you butterflies, think how Instagram posts can express your brand’s pivotal moments such as completing five years of business, experiences like customer testimonials and personality with festive posts or an opinion about a current event.

Hipstergram

Instagram can make your brand accessible and more human with the apt positioning. Artistic expression may be a hispsterish concept but everyday users lap it up and will expect a thoughtful approach in your sponsored ads too! But with advertisements, placing artistry as the centerpiece takes more than just a very beautiful filter. Tracking impressions, clicks and conversion through the direct response button is the actual benefit of creating an Instagram ad since you can analyze every step and decipher what is working well and what is not.

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We all love a story

Through this “exploration” of Instagram and the detailed analysis of each feature, we can see how Instagram serves as a useful and effective way for businesses to promote and share their products digitally. Above all, digital story telling through Instagram works because people believe that there is meaning in everyday life and they don’t need a huge event to share with the world. Instagram opens up the possibility that normal occurrences are interesting in their own right and can help brands develop their identity. We haven’t stopped believing that we have an important story to tell, we haven’t lost our ability to tell a coherent, conversational story, and we haven’t stopped finding meaning in the everyday events of our lives. We just use different tools and approaches to do so.

So here, at Digit 9.0 we keep things simple – you tell us what your advertising goal is and we will see what other major players in your sector are doing, find out what your target audience wants and create an ad that resonates with your brand’s voice.