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SEM up your business

SEM

SEM

Search engine marketing (SEM) as a term, refers to advertising directed to the audience
through search engines by the means of paid ad placement. Currently, the biggest search
engine platform is Google and Google AdWords is the most popular paid search platform
used by marketers, followed by Bing Ads, which serves a significant portion of ads on
Yahoo.
A SEM campaign doesn’t require lakhs of rupees to get going. Google, Bing and Yahoo let
individuals and businesses get started from as less as ₹100 per day. While the fundamentals
of SEM are easy to understand, executing SEM campaigns that are actually effective, is
something many businesses struggle with.
There is a difference between enabling AdWords ads to run on the Search Network and the
Display Network. Search network ads are targeted based on the keywords users select as their
search query, whereas it is only possible to run text ads on the Search Network. The Display
network is a gigantic network of websites that have Google AdSense enabled and thus the
display ads appear on relevant pages across the entire network.

AdWords
There are ample tools that you can use to find out the keywords your customers are using.
The Google AdWords Keyword Tool is free. You can use it when you open a Google
AdWords account, and you don’t even have to have a current AdWords campaign running to
use this! As mentioned earlier it is the most popular paid search platform and it is often all
you need to conduct keyword analysis.

Keywords
Place yourself in the shoes of the potential customer, search for what you sell to get started
with PPC. What keywords and phrases they might search? Before doing anything else, do
those searches yourself. Then you will find out who is advertising? What is their value
proposition? What calls to action are they using? Are there a lot of them? A large variety of
PPC ads means space is very crowded with lots of advertisers fighting for space. Research
may suggest that you don’t have a good product or service for search advertising. The fact is
PPC isn’t for every product and service or your product is in a new category and people don’t
know about it yet! People can’t search for something they don’t know exists. In this scenario,
you have to execute brand awareness campaigns via remarketing, social media, email
marketing etc.

Remarketing
Remarketing is a very popular way of advertising among PPC professionals. It’s an online
marketing technique that enables advertisers to reach out to visitors who have already visited
a website, hence it is termed as remarketing. This proves to be very effective because PPC
campaigns target an audience who is already loyal to a website, the brand and products. In
effect, it converts the internet page into your business’ newsletter.
Because of the high interest within the targeted visitors, the CTR of remarketing campaigns is
unusually high. This allows advertisers to benefit from a low cost-per-click, as well as a very
high conversion rate.
While the theory and fundamentals of SEM are easy to understand, executing SEM
campaigns that provide a positive ROI is something many inexperienced businesses struggle
with. We at Digit9.0 assure to provide you with excellent SEM strategies that are in sync with
your marketing objectives and help you achieve your goals.

 

Learn How to promote a product on Social Media

Ways to make Landing Page Perfect

 

3 Social Media Trends That Will Take Over 2017

Blog_Post_012016 was a blast for the social media industry as it saw a whole lot of changes like several new features, consumer preferences, and brand opportunities, etc. And now we expect so much from 2017! We are looking forward to social media trends that will continue to evolve and surprise us!

While it’s simply impossible to predict the oh-so-dynamic social media and how the social media marketing landscape will change over the course of a year, we’re here to your rescue! Following are the social media trends that you should keep an eye on in 2017:

  • Popularity for Artificial Intelligence Lenses/Filters!

We saw Snapchat filters gaining a lot of popularity in 2016. They are also known as Artificial Intelligence Lenses. These lenses make the network interactive, engaging and unique when compared to other social media platforms. In fact, Facebook already tested facial lenses for its mobile interface in 2016. And this is exactly what has made Artificial Intelligence Lenses a major sign of budding social media trends. And with the launch of Instagram Stories, we might as well expect various other platforms to feature the popular filters!

According to TechCrunch, there were 100 million active users on Instagram Stories within two months after its release. Which again adds up to 18% of the network’s 600 million active users each day watched Instagram Stories. These features have gained a lot of attention among the younger generations and they still continue to spend large amounts of time on them and hence the battle for facial lenses could heat up in 2017.

  • Paid Content Continues to Rule

It is nothing but a fact that social media algorithms make it harder for businesses to promote organic content. And with the Introduction of the Instagram algorithm in 2016, almost every major social network prefers some sort of content.

Most of these algorithms have one simple purpose–to make its users happy with the content they see in their feeds and by making it as interesting as possible. While all this seems all amazing, it becomes very difficult for brands to be seen if they strictly choose to publish organic content. On the other hand, paid content is growing faster every minute and gaining a lot of popularity. A study according to Adobe, an estimated amount of $41 million will be spent on social media advertising in 2017, which again is not limited to one channel or network.

  • Quality Over Quantity

In today’s growing market the need for quality and engaging content has never been higher. We need to ensure that the brands get their money’s worth be it paid or organic content and for that, it has to have a purpose and be as engaging as possible.

It’s a new day and hence a new beginning, it’s important that you and your team take some time to reflect on the past year and all of the changes to the social landscape. We expect a lot of great changes to come in 2017!

Which Social Media personality are you?

Bonjour social media addicts! Various platforms of social media like Facebook, Twitter, Instagram, Snapchat, Vine, etc. are our playgrounds! We spend our maximum time on these platforms and while doing so we all interact with various kinds of personalities. What peps up things is the way we interact with them and what we get in return. Interacting with different types of personalities is very important to a marketer. Judging the personality in a perfect manner and telling a story which engages and enlightens the audience and makes your brand more visible to them.

With Social media having a huge effect on the mindset of a person, it is very important to put out the right message to the right audiences. This can make or break your brand and therefore, we share our comprehensive list of the personalities you may encounter in the digital world.

The Social Butterfly

These are literally the social bees of the digital world. They have a contagiously happy profile picture and believe in letting the entire world know about themselves with their epically descriptive profile. They are constantly on all the social media and keep on updating something or the other on all of them. They are almost everywhere. They are seen liking random ads, pages, creating chatting groups and talking on them and creating FB pages, constantly tweeting, Instagramming, snapchatting answering random questions and the list is almost endless! They are easily accessible, and this makes them an important focus group. Such people have great influence on people around them and that makes them really resourceful. They are very expressive and hence keep on voicing their opinion publicly and always speak what is inside their head. If you see or get one of these buffs sharing your post or recommending your product or something like that, then that can be a great boost to your brand and product!

Not so Social being

Reserved is the word that describes them the best. They secretly observe all the meme trends and quietly giggle at the funny ones. They are socially reluctant digital beings who do not want to be disturbed whatsoever. They usually don’t prefer to keep their own picture as the display picture. They have a habit of closely examining every aspect of a person’s online profile before meeting them, and are well known to do a complete research on that person but sometimes are also confused with stalkers or creeps. Along with that, they are very hard to please. In spite of having such a tough-to-please personality they genuinely appreciate someone’s work if it is worth the appreciation. They like or share your creative work/ad/meme/GIF/whatever if it is creative. So ATTENTION marketers, if they share your post, you have succeeded in life and your work is genuinely amazing. Just quit your job and go look for the eternal truth!! 😛

The Social Nurturer

These are the kind of people who are super attached to their work! They don’t see a difference between a Sunday and a Monday. Only one thing makes them realize that it is a Monday, and that is when they see #MondayMotivation trending on twitter. These people get super excited while motivating others. They ask many questions and also spam you with motivational videos, quotes, and blogs. They strongly believe in bringing out the best in others and nurture their potential aspect. This category of digital beings are Youtube addicts. Popular & conscientious they generally have page/pages on Facebook on social causes. As a brand you should always give back to the society, and as a marketer you should help spread the give back message using the Social Nurturer. In fact, all marketers should be social nurturers first.

The Social Sleeping Beauties

Social Sleeping Beauties are the kind of people who are very relaxed and they never fold their blanket because sleep is divine. They are super active for an entire week or two and will take help from various post scheduling tools but then will disappear all of a sudden. These people serve as an example for everyone else about how inconsistent posting on social media is a bad habit. Besides that, they have a whole lot of fake accounts, multiple profiles, pages, etc. Such people are also very particular about their opinions and will comment mean things if something is in conflict with their worldview, so you better be good with your ORM (Online Reputation Management).

The Social Inspirer

This personality can be simply defined as vigorous! They work hard and play harder. They are very straight forward people who never interfere with other people’s life. These personalities are the ones who set a benchmark for all the other above stated personalities and also inspire them. They live from the heart and do not believe in letting their mind rule over their heart! Always striving to be the best, they do not need any kind of motivation, as they are self motivated! They are the trendsetters in the world of social media! They just go with the flow and follow their heart. Marketers usually reach out to them directly by simply asking them what they have to offer, as they are not your customers/audiences but the idea machines who can provide you with resourceful insights about things you never knew existed. They have a different outlook towards various situations on various things and they literally are out of the box!

blog_dec12So which personality are you?

All you need to know about Google’s mobile first indexing

mobile-first-indexing1What Does Mobile First Index Actually Mean?

The ball has dropped ever since Google’s Gary Illyes dropped his mobile first index announcement at Pubcon. Since then many people have been theorizing, speculating, panicking, and there is a lot of confusion about what exactly that means. The most iconic questions are –
Will desktop users get mobile sites? Do sites without the mobile friendly designation suffer? Do we have to change all of our canonical tags? How will Google handle the reduced token corpus? What the hell are tokens and a corpus? What is the exact function and importance of tokens and corpus?
Google is very clear on its part and has mentioned that are still figuring out exactly how to handle certain issues, but that is a bit of problem for many businesses who strongly rely on Google traffic to pay their bills. The following article covers various topics like, what exactly may change, how Google might handle problems and complaints, and what exactly some of these things mean.

First, Let’s Understand What “Indexing” Means?

We need to understand the difference between Crawling, Indexing, Retrieval, and Rankings – as all of these are the core parts of any search algorithm. It is very important to distinguish between them.

– Crawling:
Crawling can be defined as the process through which Google follows links on the web to discover various pages. This is how they are most likely to discover your content and where they may also apply nofollow and disavow file rules.

– Indexing:
The process of turning your web page into something a lot more usable and storing it in their database is known as Indexing. A lot of cool stuff like word vectors, ngrams, and all kinds of other awesome computer science stuff, happens here. Usually, Indexing is when a copy of your page is made in a format that’s useful to the ranking algorithm.

– Retrieval:
The very first step of the search query is Retrieval. Usually, it comes before ranking according to many people, but there’s a good chance that the actual algorithm does retrieval and ranking at the same time. Retrieval is as if the engine says “give me everything relevant to this query” literally! It is here when those word vectors and ngrams get put to use.

– Ranking:
This is the most obsessed part of the algorithm. The results over here are based on whatever number of factors we’re arguing about today. Most of this probably happens during the retrieval phase itself. While some of the factors such as penalties, and speed, and mobile friendly happen after retrieval.
What Is Mobile First Indexing?
Google right now has just one index based on the desktop sites. With the help of Googlebot, it creates signals along with the desktop user agent. Google then crawls with their mobile Googlebot to gather mobile friendly and other signals – but they aren’t creating a new index based on the mobile site.
If a user searches Google (either desktop or mobile) the retrieval part of the algorithm immediately looks at the desktop index created by the Googlebot desktop crawler. Relevant results are shown that are based on the desktop index, and then are ranked based on the desktop index.
The mobile crawler collects mobile signals which are looked over by the Ranker that adjusts the rankings accordingly.
Like everything else these things also have their cons and has caused some problems. There are many cases where a user sees something in a snippet, clicks on the results. After that, the user gets redirected to the site’s mobile homepage that usually spawns an app store or newsletter popup. Only after reading the content on the screen the user realizes the content they saw in the search snippet isn’t actually available on the stripped down mobile version of the site. This is a bad user experience but a common norm on too many sites.
Google intends to avoid such bad user experience with this new change.
The general theory is that if the content isn’t important enough or up to the mark to be on your mobile site, then maybe you aren’t the most authoritative or relevant result for that content.
And once again Google works for the betterment of the digital world!animation-mattis-dovier-frnk-26BRNiATmtg6s1jC8