The growth of digital marketing has grown as traditional companies migrate to digital marketing and others live exclusively in the digital realm with no presence on traditional platforms like TV and print. For many businesses, digital marketing, especially on social media channels, is very intimidating.
We bring to you the 9 evils of digital marketing-
1. Don’t let Analytics rule you
The results count but don’t let them dictate what you should do. There are many outlets for digital marketing, but only some of them will suit your business better than others. Some prefer writing articles while others prefer regular activity on Twitter, Facebook or Instagram. If your company initiates digital marketing, it may be well worth to continue even if the results are not what you would like it to be.
2. Avoid Spamming
Digital advertising reaches its audience by consent. If you start clogging up in boxes and social media feeds in short intervals, you lose your audience. Digital Marketing should be targeted to ramp up for specific events and then eventually slow down to a non-obstructive pace the rest of the time.
3. It is Mobiles first
Mobile will continue to grow as we are more dependent on our devices for shopping, dining, renting and much more. Digital Marketing has the ability to hit customers with the right message at the right time. Though it is far from the actual research but it is progressing at a high speed. Ensure that your internet assets are mobile-friendly.
4. Don’t cover your accounts with an inch of dust
If you come across new social networking platforms that your business is not signed up for, do not assign a task of signing up for these accounts. If a platform is not utilized on a regular basis then setting it up will not represent your brand in any way.
5. One strategy is not fit for all
Do not treat all sites equally. In Digital Marketing we should not restrict with one type of interaction. We should try to increase our audience reach with a particular platform. If your social media strategy for Twitter, Facebook and LinkedIn are all same then you must reconsider your plan.
6. Say with a meaning
Getting too involved with your prospects do not end at gaining them as followers. They like or follow your page to receive updates on the company or product but that is not enough. Your ultimate goal should be to gain them as new clients and hence it is very important to have a personalized and meaningful flow of communication that takes your relationship to a next level.
7. Don’t abandon your prospects
We should handle the relationship with customers with some care to get more business. Spending time and effort to engage with your audience but then abandoning them is not a successful tactic.
8. We have no idea about our prospects
Instead of utilizing a platform to market your products and services try to offer information that can help solve the business problem of your prospects.
9. Nameless and Faceless group is a strict no
Add a personal note to your social media profiles. In order to gain more likes and followers, you need to be friendly with them. This is where a little extra effort can make your brand a long way.
Digital marketing is not as scary or as complex as it is often made out to be. Now there is a multitude of tools that allow for a do-it-yourself approach and leverage content across platforms. That kind of precision will make the TV, radio and print ads of previous generations look quaint by comparison.