We know how time-consuming it is to search for a perfect font for a design project. A good font can capture attention and give your brand a new look. Brands try to make their product packaging unique by combining colours, fonts and designs in an interesting way and create a captivating concept that would attract their customer. Moreover, concepts and designs that were used previously often integrate themselves into our present ideas and often make it difficult for us to come up with new innovative ones. As a result of the resurgence for appreciation of good typography, font and design, the year 2016 will be marked by a lot of colour and a whole lot of designs that inspire!
McDonald’s restaurants have unveiled new carry-out bags, sandwich boxes and beverage cups this month. The new packaging is simple and fresh, and effectively communicates the brand’s vision of presenting itself as a modern and progressive burger company. The branding is more visible on the packaging due to the bigger and bolder font, which occupies more space on the bags and cups, thus, enhancing brand visibility.
Amul chocolates have decided to revamp their packaging as well.
Reishunger, the German based premium quality rice brand, has a slim and sleek package design which emphasizes the authenticity, purity and premium quality of its contents.
The manufacturers of Candy King believed that it was necessary for them to repackage their product to appeal to both the adults and children. They wanted it to be simple, unique and strong enough to establish the brand as a category leader.
Beauty Engineered for Ever has also settled for a bold font as a key ingredient for their branding, which is evident in their bottles and label design. They have some witty copy printed in bold fonts with bright colours to catch and hold the attention of their target audience.
Work Speaks Volumes:
At Digit 9.0, designers are free to experiment with fonts, colours and design to give wings to their creativity and effectively reach out to the consumer. We stress on clear and artistic designing as the most efficient way of communicating the brand values to its target audience. This is a challenge in itself as it involves the designer to have an intrinsic sense of art and aestheticism as that is what distinguishes an ordinary design from one that is extraordinary. Letterstacking is an upcoming trend that will continue to hold the ground. As trends continue to mature and become more sophisticated, our designers interpret them intelligently, with their artistic bent of mind. They consistently push the boundaries to improve on their skillsets and deliver work within time, without compromising on creativity. They assist our agency in communicating the personalities and values of brands through the visual medium. We represent the best that we have to offer.
Trends are transient. What tests the creativity of designers is how they are able to improvise on their designs and make their design look different from another of the same kind. The Paint Brush software does not undergo major modifications. The way we hold the brush does.