It is extremely important to study and research on internet marketing if your goal is to continue as a digital marketing professional. The internet has been transforming at a breakneck speed. Hence, keeping pace with changes on the internet is as imperative as your food. There are many plans and strategies to follow to get going in the field of digital marketing. You need to have social media presence, search engine presence and even you can’t move a single step without having the apps on your handheld device like Android phone or iPhone. However, you always need to have conversion analysis to meet your return on investment.
There are many tools that tell all about your achievement in your online business. The Google analytic said to be by far the best. Comscore has been considered as the leader to analyze the potential of the website. However, these tools can’t help you to assess the visitors and potential of the website of a third party. Here, we recommend 3 powerful tools to understand and know the potential of a website.
Similarweb.com – Spying on the visitors of a third party website not only gives pleasure but also indicates your potential to understand the competitors’ activities. If you had been trying to know the visitors of your competitor in vain, then similarweb.com is there for your rescue. It is quite helpful to know the numbers of visitors and the resources as well as referrals from where the visitors are coming. Similarweb also indicates the competitors’ social presence and the mobile presence. It can say easily if your competitors are having mobile apps on both Android and iOS etc. You can get a lot of information from this site which is completely free of cost. However, you can access potential data if you subscribed the paid version of this most popular tool.
Alexa.com – Every digital marketing professional is aware of the alexa.com. Alexa.com is so popular that it is not only used by the experienced users but also a new comer. This analytic site says all about the potential of the business that the competitors have been doing. It indicates the vitality of a website by means of numbers. The fewer numbers you have the more powerful you are on the web. Apart from this, this portal also says the keywords which are being used by the users and geographic location of the visitors as well. Alexa.com provides both free and paid version of the analytics. You can get more information on the competitors’ movement by subscribing paid version of Alexa tool.
Trafficestimate.com – This is a powerful analytic tool that can say the numbers of the visitors during recent months. It has been quite helpful for the user for many years. It is completely free and user-friendly. It can be used to know the numbers of visitors with unlimited access.
There are many other tools as well. However, these 3 tools are considered to be the most popular on the web and these tools can be used completely free of cost.