In today’s competitive world, going ahead with a bunch of random marketing techniques and hoping all of them to work, is a strategy doomed to failure. These techniques no longer make any impact. Now, the game is all about providing the user with an all-in-one online experience. Without further ado, let’s jump to the reasons about why Integrated Digital Marketing is important.
1. Customers need multiple touch points before they decide to buy
If you want to generate profitable results for your business, you need to implement an integrated multi channel digital strategy as eighty percent of the consumers use the online channel to research about brands products and services and will go to an average of six touch points or channels before they make a purchasing decision.
Businesses can take as much as 12 touch points before they can gain any favorable purchasing response from each customer
2. Consumers continually look for fresh content
With information easily available within reach, consumers would naturally want to get answers and solutions to what they need as fresh as they could get it. To get this fresh content, these customers look at multiple digital channels they have access to. Most of these channels are social media platforms, which gives you more chances of connecting with potential customers.
3. Online traffic comes from diverse sources.
Modern research and studies discovered that 70% to 80% of online traffic comes from natural search engine and other organic means. Business owners would naturally try to minimize their marketing costs and focus only on free channels but doing so will make you lose out on the great opportunity of generating highly targeted traffic from other traffic sources.
4. Integrated Digital Marketing campaign generates higher conversion rates
If more targeted customers take notice from your advertising and marketing campaigns from any of your multi-channel digital campaigns. The chances of generating higher conversion rates is a great possibility, enabling you to reach up to 24% increase in its levels.
This fact is confirmed by studies conducted by many companies, that an integrated PPC and SEO campaign yielded a 25% increase in click through rates.
5. Because customers engaged through Integrated digital marketing spend more
This is because customers attracted through a multi-channel digital marketing campaign spend more on your site by as much as four times compared to other types of customers. Thus, an integrated digital marketing campaign improves your click-through-rates as well as your ROI, but at the same time, it can also help you generate higher revenues.
Pairings or mixes of marketing channels will also affect how targeted consumers respond at campaigns at particular times for each day of the week.
To sum it all up, it can be said that implementing a multichannel campaign will help prepare your business for any adverse circumstances that may occur. It is recommended to hire a good integrated digital marketing Agency, which will effectively create a digital marketing strategy such that your online advertising campaigns are coherent; by integrating your search engine marketing (SEM), search engine optimization (SEO) and social media marketing (SMM) alone can you beat the competition and create a lasting impact in the minds of your audiences.