2016 was a blast for the social media industry as it saw a whole lot of changes like several new features, consumer preferences, and brand opportunities, etc. And now we expect so much from 2017! We are looking forward to social media trends that will continue to evolve and surprise us!
While it’s simply impossible to predict the oh-so-dynamic social media and how the social media marketing landscape will change over the course of a year, we’re here to your rescue! Following are the social media trends that you should keep an eye on in 2017:
Popularity for Artificial Intelligence Lenses/Filters!
We saw Snapchat filters gaining a lot of popularity in 2016. They are also known as Artificial Intelligence Lenses. These lenses make the network interactive, engaging and unique when compared to other social media platforms. In fact, Facebook already tested facial lenses for its mobile interface in 2016. And this is exactly what has made Artificial Intelligence Lenses a major sign of budding social media trends. And with the launch of Instagram Stories, we might as well expect various other platforms to feature the popular filters!
According to TechCrunch, there were 100 million active users on Instagram Stories within two months after its release. Which again adds up to 18% of the network’s 600 million active users each day watched Instagram Stories. These features have gained a lot of attention among the younger generations and they still continue to spend large amounts of time on them and hence the battle for facial lenses could heat up in 2017.
Paid Content Continues to Rule
It is nothing but a fact that social media algorithms make it harder for businesses to promote organic content. And with the Introduction of the Instagram algorithm in 2016, almost every major social network prefers some sort of content.
Most of these algorithms have one simple purpose–to make its users happy with the content they see in their feeds and by making it as interesting as possible. While all this seems all amazing, it becomes very difficult for brands to be seen if they strictly choose to publish organic content. On the other hand, paid content is growing faster every minute and gaining a lot of popularity. A study according to Adobe, an estimated amount of $41 million will be spent on social media advertising in 2017, which again is not limited to one channel or network.
Quality Over Quantity
In today’s growing market the need for quality and engaging content has never been higher. We need to ensure that the brands get their money’s worth be it paid or organic content and for that, it has to have a purpose and be as engaging as possible.
It’s a new day and hence a new beginning, it’s important that you and your team take some time to reflect on the past year and all of the changes to the social landscape. We expect a lot of great changes to come in 2017!