Tag Archives: digital marketing agency mumbai

It’s time you Supercharge your Brand with an Instagram Contest!

Instagram

Instagram

Just a few months ago, Instagram rolled out Instagram for Business that basically made it official that what we all now already think – Instagram is basic hygiene for any company to do business. Social Media Marketing is at an all time boom currently as everyone from all industries is trying to connect with their audiences digitally, especially on platforms where your audience is actively there!

Over the years digital marketing agencies have heavily relied on the BIG 2 i.e Facebook and Twitter. Facebook is the main hub that lets you create and share content that leads to a virtual guide for your brand. Twitter, on the other hand, is the voice of your brand. With one tweet you have the power to make it to Hero from Zero.

But slowly with time, Instagram with their continuous efforts have slowly caught up with the BIG 2 and defined their space very well. They know that the platform holds the power to become a picture essay for brands and people over the years.

A picture is worth a thousand words, and Instagram is helping you realize that.

That being said, brands always face difficulties when it comes to social media marketing and contests. And specifically Instagram Contests!

Facebook and Twitter allow you to create various contests without depending on an image or a video and can be managed via a desktop or laptop. This often results in Instagram being left out as a platform because it’s a mobile-only app and that is where brands often go wrong.

Instagram is an extremely powerful tool to connect with your audience. You as a brand have the power to help your audience create content that they never thought that they could make and then share it and tag you in them.

Your followers are diverse, they are afraid for a million reasons yet are ready to interact with another because they are a part of a community that you have created. These contests take these people and get them to create a powerful picture or video that symbolize their diversity, connects you to them and at the same time makes them believe that they are a part of something bigger.

Yes giveaways are a huge part of these contests, but what people don’t realize is that the audience always doesn’t want goodies or tokens, rather they are extremely happy to receive recognition for their due efforts as it is them who make your brand.

Take the ‘Shot on an iPhone’ campaign for example. It is a beautiful example of how a Multinational company created a marketing campaign with the power of the audience by asking them to do what they love doing and it became an instant success story.

Wondering what the process is? We’ve the breakdown for you

  1. Sketch out your target audience and figure out their likes, dislikes and active time on Instagram (available on Insights!)
  1. Conceptualize the contest – do you want fans to share pictures and tag you? Or do you want your fans to comment and like your picture/video?
  1. Define the bribe – it should be a combination of recognition (repost their efforts, feature it in a video or picture) and a freebie such as vouchers, gift hampers consisting your product
  1. Analyse, analyse and analyse!

Ideally, a brand should run an engagement driven contest every month which should be in-sync with your current campaign. Want to Supercharge your brand via an Instagram contest? Look no further, we’re here for you!

9 ways to make your landing page perfect!

The Perfect Landing Page

The Perfect Landing Page

Digital marketing is the big thing in today’s day and age. Just like any other form of marketing, the goal of digital marketing is to increase footfalls and eventually, increase sales. Successful marketing is when it converts a lead into a customer and retain them. Exactly, why every online business needs a landing page. The objective of a landing page is to get your target audience involved directly with your products or services. This will help them understand what you have to offer and fulfil their needs as well.

What is a landing page?

Your homepage is NOT your landing page. A landing page is any web page that a consumer can land on, but in terms of marketing, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. It usually has a form that asks your potential audience to fill up their details, it has brief details about what you have to offer and a call for action.

Why is a landing page important?

It is simple! Your homepage has a lot of information which may or may not be relevant to everyone visiting it. When a lead reaches your homepage, he/she isn’t assured if you’re going to reach their requirements. It might take them extra time to understand your organisation. If a perfect lead, doesn’t get the relevant information quickly, they might switch and you might lose your potential customer. A landing page is more customised and subjective. It enables your leads to save both time and energy. It allows them to learn all the useful information that you have to offer. Moreover, if the form on your landing page is short and sweet, you’ll get more leads more than expected.

9 Ways to make your landing page perfect.

  1. Relevance

The content on your landing page has to be relevant for your leads. The copy and the images should compliment each other well. It must be powerful enough to make your leads think that they’re on the right page.

  1. Specific Audience

It does become a lot easier when you segregate your audience, right? Your landing page will reach out to the correct audience in a way that they become your customers. Always remember – make your landing page audience specific!

  1. Combine with the source

Further to have it made perfect, combine your landing page with the referral source. Remember that the path of your leads to your website started elsewhere. For instance, you have a business of online pets’ supplies. You must target web pages that contain any online content related pets. Your landing page must have a happy dog’s image and all the necessary information. This is how you integrate your landing page with the source.

  1. Friendly forms – Not intimidating

Short, simple and relevant – this is the mantra to a perfect landing page! The form on your page should be user-friendly and not difficult. Difficult forms may be tough for leads and they might quit in the middle. Friendlier forms will increase your footfalls.

  1. Meaningful graphics

Play it smart and use graphics on your landing page. Human eyes love graphics and colours, use this fact to convey your message in one go. Make sure you use only meaningful and attractive graphics.

  1. Right page length

Wondering what’s the right length for your page? Don’t stress and don’t make your leads stress either! Include only the significant aspects because the unnecessary information might bore your leads. Sometimes the form only needs the name & contact number from your lead and sometimes the form might need a little more information from them. It completely depends on you and your business’ wants.

  1. Free of distractions

Make your landing page as focused as possible. Distractions could be the irrelevant information for your leads that might drift them away. Make sure that your landing page does convert your leads to your customers.

  1. Social media links

Offer them to stay connected with you. After they’re done going through your page, they like you already! They would want to hear from you often so don’t forget to add links to your social media channels, email id, and contact number.

  1. Thank you page

Be nice and add a thank you page. A perfect landing page should be followed by a thank you page. This will also assure the lead that they have completed filling up the form.

Go ahead and make the most of your digital realm. Create a landing page today and get showered with leads!