Tag Archives: Instagram

It’s time you Supercharge your Brand with an Instagram Contest!

Instagram

Instagram

Just a few months ago, Instagram rolled out Instagram for Business that basically made it official that what we all now already think – Instagram is basic hygiene for any company to do business. Social Media Marketing is at an all time boom currently as everyone from all industries is trying to connect with their audiences digitally, especially on platforms where your audience is actively there!

Over the years digital marketing agencies have heavily relied on the BIG 2 i.e Facebook and Twitter. Facebook is the main hub that lets you create and share content that leads to a virtual guide for your brand. Twitter, on the other hand, is the voice of your brand. With one tweet you have the power to make it to Hero from Zero.

But slowly with time, Instagram with their continuous efforts have slowly caught up with the BIG 2 and defined their space very well. They know that the platform holds the power to become a picture essay for brands and people over the years.

A picture is worth a thousand words, and Instagram is helping you realize that.

That being said, brands always face difficulties when it comes to social media marketing and contests. And specifically Instagram Contests!

Facebook and Twitter allow you to create various contests without depending on an image or a video and can be managed via a desktop or laptop. This often results in Instagram being left out as a platform because it’s a mobile-only app and that is where brands often go wrong.

Instagram is an extremely powerful tool to connect with your audience. You as a brand have the power to help your audience create content that they never thought that they could make and then share it and tag you in them.

Your followers are diverse, they are afraid for a million reasons yet are ready to interact with another because they are a part of a community that you have created. These contests take these people and get them to create a powerful picture or video that symbolize their diversity, connects you to them and at the same time makes them believe that they are a part of something bigger.

Yes giveaways are a huge part of these contests, but what people don’t realize is that the audience always doesn’t want goodies or tokens, rather they are extremely happy to receive recognition for their due efforts as it is them who make your brand.

Take the ‘Shot on an iPhone’ campaign for example. It is a beautiful example of how a Multinational company created a marketing campaign with the power of the audience by asking them to do what they love doing and it became an instant success story.

Wondering what the process is? We’ve the breakdown for you

  1. Sketch out your target audience and figure out their likes, dislikes and active time on Instagram (available on Insights!)
  1. Conceptualize the contest – do you want fans to share pictures and tag you? Or do you want your fans to comment and like your picture/video?
  1. Define the bribe – it should be a combination of recognition (repost their efforts, feature it in a video or picture) and a freebie such as vouchers, gift hampers consisting your product
  1. Analyse, analyse and analyse!

Ideally, a brand should run an engagement driven contest every month which should be in-sync with your current campaign. Want to Supercharge your brand via an Instagram contest? Look no further, we’re here for you!

Accelerated Mobile Pages – the faster way

Google has recently launched Accelerated Mobile Pages (AMP), an open – source project aimed at speeding up the mobile web browsing experience.

accelerated-mobile-pages

Google now enables it’s users to find AMP web pages in mobile search results. AMP pages offers “a lightning-fast reading experience for top stories.”

 AMP pages are simplified; they won’t run JavaScript. AMP loads content first and ads second which makes reading on mobile web fast, responsive and fun.

AMP is characterized as a central part of Google’s maniacal mission to clean up the mobile web and boost search revenue on mobiles which will slowly erode the effects of invasive ads and slow responding sites. This project provides an open source approach and allows publishers to focus on content while relying on the shared components for high performance. Distribution across all kinds of platforms is very crucial and AMP thus allows efficient distribution through Google’s high-performance global cache.

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In India, mobile Internet users will cross 300 million by 2017 from 159 million users at present. We have the third-largest Internet user base in the world, with more than 300 million users out of which more than 50% use Internet on mobiles. The necessity of AMP will increase due to this, the new open framework will be built entirely out of existing web technologies. This will allow the websites to build light-weight web pages.

Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are the first group of technology partners planning to integrate AMP HTML pages.

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Coders at Digit 9.0 work on web pages with rich content like video, animations and graphics along with smart ads. We integrate AMP so that same code works across multiple platforms and devices. The content appears the same everywhere in an instant, no matter what type of phone, tablet or mobile device the user is using. We hope Accelerated Mobile Pages protect the free flow of information and ensures the mobile web works better and faster for everyone.

Sources:

http://www.cheatsheet.com/gear-style/what-is-googles-amp-and-how-will-it-speed-up-your-internet.html/?a=viewall

https://googleblog.blogspot.in/2015/10/introducing-accelerated-mobile-pages.html

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

http://www.livemint.com/Industry/VThUq5I4BivpTDZdQb5sNN/Mobile-Internet-users-in-India-to-double-by-2017-says-study.html

 

The Complete Guide To Instagram

“Since, the rise of online marketing, there has been one common truth among all social platforms: If you don’t have a proper strategy for your social efforts, they’re going to fall flat.”

Instagram is becoming one of the most popular social media amongst the masses. The number of Instagram uploads have gone above 4 million since it got launched in 2011. The cumulative number of Instagram users are more than 40 million. Collectively Instagram fans share 70 million photos daily, giving immense potential to brands to advertise their wares to a large yet targeted audience. Context and content are kings here so your fans know exactly why they need your product in their shopping basket!

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What is this Instagram business?

Instagram is a fun online photo and video sharing social networking app. It allows users to take pictures and videos, apply digital filters and effects to them and share them. They can then share them on a variety of social networking services such as Twitter, Facebook and Tumblr!

Get entertained in 15 seconds

Users are also able to record and share short videos lasting for up to 15 seconds. Investing your company’s time in social media can be beneficial if companies expand their reach to a new customer base as it gives a edge to your brand.

Just Post It

The pieces should fit well to show what your brand actually is. All your interactions and engagement on Instagram will be accompanied by the little thumbnail of your profile picture. Make sure it’s something recognizable and professional! If the numbers don’t give you butterflies, think how Instagram posts can express your brand’s pivotal moments such as completing five years of business, experiences like customer testimonials and personality with festive posts or an opinion about a current event.

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Instagram can make your brand accessible and more human with the apt positioning. Artistic expression may be a hispsterish concept but everyday users lap it up and will expect a thoughtful approach in your sponsored ads too! But with advertisements, placing artistry as the centerpiece takes more than just a very beautiful filter. Tracking impressions, clicks and conversion through the direct response button is the actual benefit of creating an Instagram ad since you can analyze every step and decipher what is working well and what is not.

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We all love a story

Through this “exploration” of Instagram and the detailed analysis of each feature, we can see how Instagram serves as a useful and effective way for businesses to promote and share their products digitally. Above all, digital story telling through Instagram works because people believe that there is meaning in everyday life and they don’t need a huge event to share with the world. Instagram opens up the possibility that normal occurrences are interesting in their own right and can help brands develop their identity. We haven’t stopped believing that we have an important story to tell, we haven’t lost our ability to tell a coherent, conversational story, and we haven’t stopped finding meaning in the everyday events of our lives. We just use different tools and approaches to do so.

So here, at Digit 9.0 we keep things simple – you tell us what your advertising goal is and we will see what other major players in your sector are doing, find out what your target audience wants and create an ad that resonates with your brand’s voice.

4 Inevitable Tools For Digital Marketing Professionals

The Internet has been proved to be a boon in our life. It has been playing a pivotal role in making our life easier by shortening time and distance in marketing.


 

Chances are that if you work in a field like digital marketing in India, you wish for a dedicated marketing God to help you out in sticky situations.

Well we are not that God, but here are 4 tools you will inevitably end up using:

Tool 1:

ahrefs

There was a time when link building was an integral part of search engine optimization. Today, it is a different story as link building has been proved to be an outdated activity. Experts proclaim the age old saying “quality over quantity” to stay on top of search engine result pages. You obviously know the back links you utilize for your website, but do you know your competitor’s? This is where ahrefs.com comes in place!

Tool 2:

copyscape

Without copyscape.com, your copy is the danger of being stolen or misused by a third party. All you have to do is insert your blog’s link into the search bar and check if anybody has copied your content. If not, that’s great – you are the sole owner of the words you have crafted. But, if someone has copied your words without linking you or mentioning your name, it’s time to take the necessary action!

Tool 3:

domaintools

This website is a great tool for you to find out who owns a website, decipher IP or domain addresses, whether it is on a dedicated or shared server and how good is your SEO score. The interface is extremely user friendly and simple to understand. You might think a simple Google search will answer all these questions but the attention to detail wards off future issues. On top of that, most of the services provided are free of cost!

Tool 4:

archive

A library exist to store and preserve things of value to us. Archive is the same, albeit in a digital format. It is an excellent source for research, historical facts, scholar articles and hard data. Basically anything that is in a digital format and is readily available to the masses is on the website. Marketers can browse through its intensive collections for inspiration and genuine #throwbackthursday content!

Do you any more tools in your bookmarks? Share them with us to get it featured!!

Top 5 Tools To Revitalize Your Blog

You are a blogger and want to establish a phenomenal blog to share your knowledge with the world. But the Internet is overloaded with information. Can you stand out?


 

You have a story to share. But you are stuck or feel intimidated by the sheer amount of information out there.

Let us help you out with 5 tools to revitalize your blog:

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Tool 1:

wpbeginner.com

There has been ample stories starting from wordpress hacking to brute force attacks. Some techies who were not obstinate enough left the blogging world forever. However, some people stay here to take their endeavor to the next level. If you have left the blogging world, there is a silver lining for you.

Wpbeginner.com is the boat that can help you cross the river back to the blogging world. You will get plethora of information starting from buying and installing the theme to security etc; with a lot of support to help you out.

Tool 2:

quicksprout.com

Neil Patel is the founder of the world’s most popular blog – quicksprout.com. He’s an influential entrepreneur, blogger and speaker with the rectification of American President, Barack Obama.

The content is highly research oriented, engaging and compelling to educate people on digital media. Infographics bring out the best stats and once you visit the website once, you will want to visit it again.

Tool 3:

moz.com

Rand Fishkin has covered a versatile range of digital marketing information for both amateurs and professionals to learn from a pro. The content is scientific in nature making it educating and compelling for readers.

We love his article 10 Predictions for the Marketing World in 2015 because its witty and very, very readable. We hope to see another article like it for 2016 and the years to come!

Tool 4:

searchengineland.com

You must be familiar with searchengineland.com if you have a SEO, SEM or social media background. A blogger or author (whatever you like to refer to yourself as) can find new and updated changes in alogorithms almost instantly.

You can not only get ideas about digital marketing but also the changes that happen in the search engine world to optimize your blog uniquely

Tool 5:

webmasterworld.com

There was a time when you probably had millions of visitors on your blog and suddenly it dropped unexpectedly.

Rescue it utilizing webmasterworld.com by either being a paid or free user to access what thousands of webmasters are discussing to decipher the problem and come up with a solution.

Tell us what you think about these tools and if you have any more in mind, comment below!

 

 

Why It’s Essential To Integrate Blog Links Within Your Website

Most people think that blogs are meant for personal use, for hobbies or specialized topics only. What most businesses don’t realize is that integrating a blog on your website can be highly beneficial to you in several different methods, by engaging with your customers, getting your content out on social media to driving traffic to your blog pages.


 

HubSpot, a top marketing and software company, reports that that from 2009 to 2011, businesses with a blog on their website grew from 48% to 65%. According to HubSpot’s findings, 27% of the businesses surveyed called their blog critical to business success.

Here are the top three reasons why it is essential to start blogging on your website:

1. Increase traffic to your website

One of the most fundamental features of integrating a blog link is that it will increase traffic to your website. Most people aren’t aware that adding a blog link gives you a huge advantage over the competition. It’s a great marketing tool to gain more visibility for your business on your website and helps support your business growth.

By having an active page on your website, search engines like Google scan and index pages of your website in search results more often, as and when new content on your blog is published. This new indexed blog page gives you the opportunity to advance traffic to your blog (and in effect, to your website) through an organic search. For instance, if you blog about ‘5 Great Shopping Deals in April’, the next time people ask for those particular queries in different search engines, your blog could pop up in the results.

Blogging on your website can aid you on social media as well. Your blog posts are content for people to share on social media platforms like Twitter, LinkedIn, Facebook, Pinterest and Google + giving a whole new audience not aware of your business the opportunity to discover your services or products. Not just people, but other websites can link to your blog, thus increasing your reach and allowing your business to climb higher on Google’s SEO rankings.

2. Inform your visitors

Besides enlightening your website visitors to the basic details and business practices of your company, a blog is the perfect way to keep them updated on the current affairs of your business. A website becomes more than a placeholder or just an online business card and turns into an ongoing exchange portal to inform and educate your visitors. The opportunities are ripe to gain a steady following.

The added advantage to conversing with your customers gives you a wide platform to respond to any queries they might have or even start a discussion on your products or services. This will lead to new insights about your users, whether it could be going through analytics to measure user reach or just their general feedback about your products or services.

The content from your blog posts also serves as fodder for your own social media platforms like Facebook and Twitter as well as for your business mailers, newsletters, e-brochures and more. This will keep you focused on a clear content strategy for your brand so you should keep a strict schedule to adhere and deliver what your audience is looking for.

3. Initiate Long-Term Results

Blogging has a long shelf life. Think of it as a long-term asset  to help build up brand awareness and promote your products or services. A blog post created today can eventually lead to hundreds or thousands of views and potential leads for the future. The post’s ranking in search engines optimizes your website’s traffic.

Creating consistent content on your blog can lead you to gain credibility as a leader in your field of business by sharing your expertise. Blogging allows your visitors to see the true personality of your brand. It gives your business a voice and show people what your services and products are all about.

You can invite your visitors to subscribe to your blog, thus ensuring a built in audience for your content. Your competitors as well as your customers are already out there with their own blogs. They will learn more about your brand and business through your blog than any other paid advertisement ever could.

If you’re not already thinking of blogging on your website, it’s time to get started on the benefits of blogging via your website. You’ll thank yourself later.

Why is SEO Social?

The virtual world has its own set of mechanisms and dynamics. Search Engine Optimization (SEO) is one such important aspect whose prime goal is to improve the visibility of websites in search engines, specifically Google, naturally or organically (without paying for advertising), in order to increase traffic to your website and drive online conversion.


 

The face of SEO has been ever changing and in order to stay relevant in search, marketers have found ways to retain a high rank in search engines. Content and social media marketing have been in the spotlight for a few years now and the only driving and determining factors for a brand’s digital success. The time has come to mash up social media and SEO together to match your business needs!

What was SEO?

From the beginning of the Internet era, SEO has been a rather technical process—something that involved your content writer and your web developer to assign the proper meta tags within the HTML code, as well as add certain number of keywords or phrases into the content of your web-page.

What is SEO now?

There has been a drastic and phenomenal change in the way websites are ranked in search engines today such as Google. We’re beginning to see aspects of social engagement play a factor in page rank—consistent original content, likes, shares, comments, retweets, pins are making a difference.

Social Media and SEO

  • SEO is no more as easy as it used to be. There is much more than using keywords and meta tags, and a lot more restrictions from Google as to what you can and cannot do. Today, SEO involves publishing original content, audience acquisition and engagement on social media, and getting your brand name out there as an expert by getting content published on other sites. Does it sound like a lot of work? There’s much more!
  • Using links is an important factor in ranking content. But over time, links have lost importance and turned meaningless due to issues like spamming, buying and selling of links. Social media comes as a savior here!
  • If clicking on links was considered to be a way for people to “vote” in favour of sites, social media sharing represents a way of voting behaviour based on user sharing information. Social signals are emerging as important factors in ranking content as search engines determine how to leverage engagement and behaviour on social platforms.
  • Social signals are actions taken by users across various social media sites that eventually spread web content. Examples include: Facebook likes, Twitter Re-Tweets, Pinterest pins, Google +1’s, etc.

These signals serve four main purposes:

  1. To mark your reputation amongst your target audience.
  2. To provide search engines, especially Google with appropriate content which is best for users.
  3. To give web users faith in content, because it has been ‘voted’ on by the masses.
  4. To increase and retain brand loyalty among genuine users by strengthening your social presence.

Speculating the digital landscape today, Facebook and YouTube each have more than 1 billion users respectively, Twitter more than 600 million, and Google+ more than 3 million.

With such massive usage of social platforms, the search engines are incorporating social signals into their search results in ever-increasing volumes and depth.

Thus, SEO by its very nature now requires the integration of social strategies for a brand to create a digital bang!

 

The Future Of Blogging

The current state of unstoppable innovations on the digital front has made the Internet a space for both personal and mass communication.


Blogging is the next big thing with over 3 billion internet users, and here is how you can  get started:

1. Write about what you Love 

Blog what you feel is true and worth writing about. Always write the way you speak, it makes blogs easier to read and maintains reader interaction.

2. Add Photos and Videos

Studies have shown that over 80% of the digital audience is enticed with visuals on the blog. Interaction and response on the page can be spiced up with pointers, images and videos for a better engagement on the page.

3. The Correct Format 

Formatting does half of the job on your blog, if your statements are well highlighted and sorted all throughout the page, the user is automatically attracted towards the content.

4. Be Different

No matter what you choose, there might be another 1000 sites blogging about the same. Your content has to stand out on the Digital Media space. Never copy ideas, because blogging is all about originality.

These days’ agencies are hiring people to either write blogs for them or mention the brands on their blog. The future of blogging has already been predicted, from logs to fully-dedicated pages on the digital front, blogging is the best form of brand advertising.

Blogging is expanding every second of the day, are you?