Every brand is hunting for prospective customers. They are trying hard to convince prospects to convert into sales. Many of them are able to do so, whereas many of them are unable to achieve the desired results. In this digital era, conversions are primarily focused online, but there is a catch to this – being too accessible makes you more vulnerable to bad publicity.
The reason is simple, customers always search for product reviews and endorsement which is organic and real. Nowadays, the customer is smart enough to get the best product as per his/her consideration. Customers find sufficient reasons to make their choices. This is where ORM comes into the picture (Online reputation management).
People often underestimate the power of ORM, but if you don’t want to deal with the hassles of Digital Marketing, then don’t worry, we at Digit 9.0 are one of the top digital marketing companies in India and we are here to take care of your problems.
Everyone knows that online presence is of utmost importance to the brand, but after achieving this objective, brands don’t find their way to online stardom. One way to tackle this situation is to shed a lot of hard earned money in marketing online, which ultimately may not fetch you long term popularity. What really works is having a great brand reputation by means of multiple well-executed campaigns and engaging your customers in said campaigns.
Almost all online interactions you come across online are in the form of comments by your users or prospective users, sometimes these comments have the tendency of being pretty nasty for your brand. This is where online reputation management comes into the picture, once an article about your brand is posted online, it’s completely at the mercy of comments and ORM, which acts as a shield for your brand. It does so by selectively deleting the comments with particular keywords which may tarnish your brand. But there is more to ORM than protection, it also creates highly interactive campaigns, posts positive reviews on social media and ultimately elevates your brands.