Tag Archives: search engines [SEO/SEM]

SEM up your business

SEM

SEM

Search engine marketing (SEM) as a term, refers to advertising directed to the audience
through search engines by the means of paid ad placement. Currently, the biggest search
engine platform is Google and Google AdWords is the most popular paid search platform
used by marketers, followed by Bing Ads, which serves a significant portion of ads on
Yahoo.
A SEM campaign doesn’t require lakhs of rupees to get going. Google, Bing and Yahoo let
individuals and businesses get started from as less as ₹100 per day. While the fundamentals
of SEM are easy to understand, executing SEM campaigns that are actually effective, is
something many businesses struggle with.
There is a difference between enabling AdWords ads to run on the Search Network and the
Display Network. Search network ads are targeted based on the keywords users select as their
search query, whereas it is only possible to run text ads on the Search Network. The Display
network is a gigantic network of websites that have Google AdSense enabled and thus the
display ads appear on relevant pages across the entire network.

AdWords
There are ample tools that you can use to find out the keywords your customers are using.
The Google AdWords Keyword Tool is free. You can use it when you open a Google
AdWords account, and you don’t even have to have a current AdWords campaign running to
use this! As mentioned earlier it is the most popular paid search platform and it is often all
you need to conduct keyword analysis.

Keywords
Place yourself in the shoes of the potential customer, search for what you sell to get started
with PPC. What keywords and phrases they might search? Before doing anything else, do
those searches yourself. Then you will find out who is advertising? What is their value
proposition? What calls to action are they using? Are there a lot of them? A large variety of
PPC ads means space is very crowded with lots of advertisers fighting for space. Research
may suggest that you don’t have a good product or service for search advertising. The fact is
PPC isn’t for every product and service or your product is in a new category and people don’t
know about it yet! People can’t search for something they don’t know exists. In this scenario,
you have to execute brand awareness campaigns via remarketing, social media, email
marketing etc.

Remarketing
Remarketing is a very popular way of advertising among PPC professionals. It’s an online
marketing technique that enables advertisers to reach out to visitors who have already visited
a website, hence it is termed as remarketing. This proves to be very effective because PPC
campaigns target an audience who is already loyal to a website, the brand and products. In
effect, it converts the internet page into your business’ newsletter.
Because of the high interest within the targeted visitors, the CTR of remarketing campaigns is
unusually high. This allows advertisers to benefit from a low cost-per-click, as well as a very
high conversion rate.
While the theory and fundamentals of SEM are easy to understand, executing SEM
campaigns that provide a positive ROI is something many inexperienced businesses struggle
with. We at Digit9.0 assure to provide you with excellent SEM strategies that are in sync with
your marketing objectives and help you achieve your goals.

 

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Benefits of Digital Marketing You Must Consider!

India is one of the most populated countries in the world, with 306 million internet users, from which the urban part of the country contributes to 71% users and 93% users from the rural part of the country, in 2016. Keeping this in mind it is very clear about how digital marketing has a very intense effect on the Indian market and so Digital Marketing is very important for brands in India.

Now let’s figure out what is Digital Marketing?

In a lay man’s term, Digital Marketing is the advertising and promotion of various products/brands and their extensions through digital media like search engines [SEO/SEM], social media [SM], E-mails etc. for a particular set of users known as the target audience (personal computer, tabs, mobile etc.).

Why Digital Marketing?

  1. Pocket-Friendly for Startups!

Digital Marketing scores a point when compared to traditional marketing as it is very cost-effective for an initial investment. Traditional marketing consists of print media which includes advertisements in newspapers, newsletters, magazines, brochures, and other printed material for distribution, which needs a requires of monetary as well as manpower involved in it. But digital marketing can fulfill its achievement without that initial investment.

  1. Promote at Minimal Cost!

In Digital Marketing the promotional cost of products is almost half of traditional marketing. You can post about your products through digital media like search engines [SEO/SEM], social media [SM], E-mails etc. without any cost and then promote it for a particular amount to target a larger and precise target audience. The ads on Digital media are less costly and targeted when compared to TV and print media. On google ads, the cost is calculated per impression (CPC), which means when one visits a company’s website by clicking their ad then the company has to pay google. Many times it is difficult for a start-up to promote their product through the traditional media’s vehicles such as TV and print media. Hence, this makes Digital Marketing as the best option for Start-up Companies as it gives them the liberty to alter and upgrade their content on Digital platforms at their own convenience.

digital-marketing-digit9-0

  1. Target The Right Audience

Choosing the right target audience is very important in digital media channels.

Let’s see this with the following examples-

  1. i) If one searches for “smart phones” on any search engine, the results displayed will not show any garments or sports or any other product. It only gives results on “smart phones” or anything related to it.
  1. ii) Digital ads are displayed based on the user’s age, profession, region, sex and many other categories. This makes targeting to a specific audience with a minute specifications through digital marketing, a lot easier than the traditional media.
  1. The Results Can Be Easily Measured

In digital marketing, one can easily know and keep a track of website traffic and get the detailed report of their website at anytime, anyplace just by using google analytics and many other tools. The analytic solutions also provide real-time reports which are extremely helpful as one can alter their campaigns and strategies if results are not up to the mark.

  1. Developing The Brand

Presence on various social media platforms is a fashion today. Spreading the name of a company and hence making it popular to more and more people, means Brand development. A well-maintained website with standard quality content can develop and maintain a brand and it’s image. Besides indulging and posting on social media, releasing a press release, conducting video marketing by using platforms like you Tube, link building etc. can always enhance the image of the brand!

Now you know the benefits of Digital Marketing, go on implement them now!!