India is one of the most populated countries in the world, with 306 million internet users, from which the urban part of the country contributes to 71% users and 93% users from the rural part of the country, in 2016. Keeping this in mind it is very clear about how digital marketing has a very intense effect on the Indian market and so Digital Marketing is very important for brands in India.
Now let’s figure out what is Digital Marketing?
In a lay man’s term, Digital Marketing is the advertising and promotion of various products/brands and their extensions through digital media like search engines [SEO/SEM], social media [SM], E-mails etc. for a particular set of users known as the target audience (personal computer, tabs, mobile etc.).
Why Digital Marketing?
- Pocket-Friendly for Startups!
Digital Marketing scores a point when compared to traditional marketing as it is very cost-effective for an initial investment. Traditional marketing consists of print media which includes advertisements in newspapers, newsletters, magazines, brochures, and other printed material for distribution, which needs a requires of monetary as well as manpower involved in it. But digital marketing can fulfill its achievement without that initial investment.
- Promote at Minimal Cost!
In Digital Marketing the promotional cost of products is almost half of traditional marketing. You can post about your products through digital media like search engines [SEO/SEM], social media [SM], E-mails etc. without any cost and then promote it for a particular amount to target a larger and precise target audience. The ads on Digital media are less costly and targeted when compared to TV and print media. On google ads, the cost is calculated per impression (CPC), which means when one visits a company’s website by clicking their ad then the company has to pay google. Many times it is difficult for a start-up to promote their product through the traditional media’s vehicles such as TV and print media. Hence, this makes Digital Marketing as the best option for Start-up Companies as it gives them the liberty to alter and upgrade their content on Digital platforms at their own convenience.
- Target The Right Audience
Choosing the right target audience is very important in digital media channels.
Let’s see this with the following examples-
- i) If one searches for “smart phones” on any search engine, the results displayed will not show any garments or sports or any other product. It only gives results on “smart phones” or anything related to it.
- ii) Digital ads are displayed based on the user’s age, profession, region, sex and many other categories. This makes targeting to a specific audience with a minute specifications through digital marketing, a lot easier than the traditional media.
- The Results Can Be Easily Measured
In digital marketing, one can easily know and keep a track of website traffic and get the detailed report of their website at anytime, anyplace just by using google analytics and many other tools. The analytic solutions also provide real-time reports which are extremely helpful as one can alter their campaigns and strategies if results are not up to the mark.
- Developing The Brand
Presence on various social media platforms is a fashion today. Spreading the name of a company and hence making it popular to more and more people, means Brand development. A well-maintained website with standard quality content can develop and maintain a brand and it’s image. Besides indulging and posting on social media, releasing a press release, conducting video marketing by using platforms like you Tube, link building etc. can always enhance the image of the brand!
Now you know the benefits of Digital Marketing, go on implement them now!!