Most people think that blogs are meant for personal use, for hobbies or specialized topics only. What most businesses don’t realize is that integrating a blog on your website can be highly beneficial to you in several different methods, by engaging with your customers, getting your content out on social media to driving traffic to your blog pages.
HubSpot, a top marketing and software company, reports that that from 2009 to 2011, businesses with a blog on their website grew from 48% to 65%. According to HubSpot’s findings, 27% of the businesses surveyed called their blog critical to business success.
Here are the top three reasons why it is essential to start blogging on your website:
1. Increase traffic to your website
One of the most fundamental features of integrating a blog link is that it will increase traffic to your website. Most people aren’t aware that adding a blog link gives you a huge advantage over the competition. It’s a great marketing tool to gain more visibility for your business on your website and helps support your business growth.
By having an active page on your website, search engines like Google scan and index pages of your website in search results more often, as and when new content on your blog is published. This new indexed blog page gives you the opportunity to advance traffic to your blog (and in effect, to your website) through an organic search. For instance, if you blog about ‘5 Great Shopping Deals in April’, the next time people ask for those particular queries in different search engines, your blog could pop up in the results.
Blogging on your website can aid you on social media as well. Your blog posts are content for people to share on social media platforms like Twitter, LinkedIn, Facebook, Pinterest, and Google + giving a whole new audience not aware of your business the opportunity to discover your services or products. Not just people, but other websites can link to your blog, thus increasing your reach and allowing your business to climb higher on Google’s SEO rankings.
2. Inform your visitors
Besides enlightening your website visitors to the basic details and business practices of your company, a blog is a perfect way to keep them updated on the current affairs of your business. A website becomes more than a placeholder or just an online business card and turns into an ongoing exchange portal to inform and educate your visitors. The opportunities are ripe to gain a steady following.
The added advantage of conversing with your customers gives you a wide platform to respond to any queries they might have or even start a discussion on your products or services. This will lead to new insights about your users, whether it could be going through analytics to measure user reach or just their general feedback about your products or services.
The content from your blog posts also serves as fodder for your own social media platforms like Facebook and Twitter as well as for your business mailers, newsletters, e-brochures and more. This will keep you focused on a clear content strategy for your brand so you should keep a strict schedule to adhere and deliver what your audience is looking for.
3. Initiate Long-Term Results
Blogging has a long shelf life. Think of it as a long-term asset to help build up brand awareness and promote your products or services. A blog post created today can eventually lead to hundreds or thousands of views and potential leads for the future. The post’s ranking in search engines optimises your website’s traffic.
Creating consistent content on your blog can lead you to gain credibility as a leader in your field of business by sharing your expertise. Blogging allows your visitors to see the true personality of your brand. It gives your business a voice and shows people what your services and products are all about.
You can invite your visitors to subscribe to your blog, thus ensuring a built in audience for your content. Your competitors, as well as your customers, are already out there with their own blogs. They will learn more about your brand and business through your blog than any other paid advertisement ever could.
If you’re not already thinking of blogging on your website, it’s time to get started on the benefits of blogging via your website. You’ll thank yourself later.